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Does Gilt Taste conform to the brand’s luxury image?

May 27, 2011

 

By Rachel Lamb

gilt-taste-185Online retailer Gilt Groupe has recently launched Gilt Taste, a food and recipe site, but some experts are wondering whether or not this new addition adds value to the Gilt name.

Gilt has been selling iconic luxury brands such as Alexander McQueen, Valentino, Cynthia Rowley and Helmut Lang. Unless the retailer has decided to sell high-priced cheeses for limited times, some are hesitant as to whether this new launch makes sense.

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  1. IWC social snow globe stirs up winter memories
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  4. How can luxury brands tap into the back-to-school season?
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. 2024: The challenge for luxury amid global and regulatory changes
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