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Dec. 23, 2024
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Marketing

Do not use VR solely for the sake of using VR: T Brands exec

April 3, 2017

T Brands' Hidden Figures campaign on its AR app

 

By Brielle Jaekel

NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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