Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
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","iv":"4db9dcbfd2444a1845241dac07cfcbc4","s":"54a71a0e965e741e"}
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