Columns
May 23, 2016
Scott Anderson is chief marketing officer of Sitecore
{"ct":"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","iv":"adde63436d5dd5b04f5e8bba50c3d1a4","s":"d7514b4d882db9e8"}
Share your thoughts. Click here