Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"57e2efbb9a840604163eab8b60ae54a3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