Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"f2b34b799d44a84e4db5bee1882e1ad1","s":"9e628440861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