Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"c8f65dac4fdcb765e6d97c0f193999f8","s":"09091fe371c6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