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Commerce

Do luxury brand collection preorders generate buzz or revenue?

October 12, 2012

 

By Tricia Carr

Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
  10. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
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