When it comes to luxury marketers, properly rewarding a loyal customer without damaging the brand image could be challenging.
All in all, affluents do value rewards programs, but they do not feel like they have to be bribed by a luxury brand that they love. Affluents understand that they are paying for quality and the term "rewards" means something different to them than it does for other consumers.
{"ct":"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","iv":"6bd8aab1c4159d290098e3b81159d701","s":"83f94327a55e1048"}