When it comes to luxury marketers, properly rewarding a loyal customer without damaging the brand image could be challenging.
All in all, affluents do value rewards programs, but they do not feel like they have to be bribed by a luxury brand that they love. Affluents understand that they are paying for quality and the term "rewards" means something different to them than it does for other consumers.
{"ct":"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","iv":"46887f55345397694c50f8fdeb77dda0","s":"401f904b3147e18d"}