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June 18, 2025
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Fragrance and personal care

Curation of varied voices creates influencer impact for beauty brands

October 30, 2019

While celebrity influencers including Chiari Ferragni can drive impact, brands need to activate a diverse group of personalities. Image credit: Lancôme

 

By Sarah Jones

To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.

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  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury is about to have its McDonald’s moment
  8. Dior selects new global ambassador
  9. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  10. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
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