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Fragrance and personal care

Curation of varied voices creates influencer impact for beauty brands

October 30, 2019

While celebrity influencers including Chiari Ferragni can drive impact, brands need to activate a diverse group of personalities. Image credit: Lancôme

 

By Sarah Jones

To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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