Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"7b9330bb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