Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"8d16c435bee4ba9585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