Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
{"ct":"BKCEc8eAcytVGSowvUfiFSk\/mFO5aYlq2tFGRpmOBht1jykiTvhDwJFeStEMa2CcZXTIshaCeNNPwqnLb1PjQyEbo6gGve90UeIZInl7q68lmTG6LueYn8HYLJc10qquDqNLqwIuSSfQjDhHCGLiXhXr6WtqTCbTo68PkUPV1dAm0adBB7p7O4WdkqNdku0cSNEUMMuuQdZ6kUk5jF03kJrZb8Hb+pE8jbLd9mEolc1Kc9b\/9raqVPF+ulx40ChDVSNGQWDb3YR5wJagluDfGGe7f\/IvuJmvvny2IBArcxeQlKdPZa+IKP\/vJHcwL1hyp+\/RFnQ7jTmLlBMKQ+dk\/4cH2c2R4FS76tBzhLr6fP+zeAIX8LQ8gQJyoSrME1H069ZOkTEiFqtsIau9\/N8NSwAfrq5x4dUGds5mcD7w\/PllF+hormmA0P2QVcpt8rBrgJvZN3KB+oqa6wIHC0r9bqTGZMWonZEwRW1paCKIi2Hw+zmyuFf0mAW+k70st9kbViowjGAjCorYpvknGxln6vzaC1kGn0325WhsJ3QaWYDhdiCxB3CXTy6vEvaWuyVgzfZYaun4s3lWCO53pbN88Y31qaVXoCYxhNp3LG27uqmL+\/1FKbhruKuW7JLTlnPDj81wcEt+G\/OJhb0UxCRGfyXTWX3GMBR9e9OVLP6vo+4UO55nOY0ddKqX4H9jtah9wQQoDci9PEEsB\/uIKGIYNj43919FgIAbbqc0WfMRnrGTSPZyE0rYPA4eH32SIvuYw0E++D1S4DFgIDiufLa53e5tjqCZu6UMqk6cY\/9sOhMCVAzdRPgb2TZtGms3Dpwxbm7wROqhuycqHBQQlcBNsMvEc2Nd8lNQ5jFAjZZ2DzKNSWfTvTNPUR1Ze90dagJKOwdQ1r5UzMc1prEXCvkMilx\/kdAvN1jYWGVgivFrW0NAB2ZL2Fm9\/iLISfKBI9GqMo0aihSknXRhpDM34uEG5E5jsibGnJTVE9ztEVOEu3jvsJsoJGqlm5FXWoX7yKE17jKxzqgm7715VTPkvfAkfLQ2r0IjseW24VMOGF9vwJkGOr54nYW15Fgyfhc8cWaDcq0tTYRRvlAiq2ERSm7P+f+I6nhHfMWTVj0NDWp8iGv9FU\/sNm0qtmoVA79kJjxcV1lu6JVjLgFNJQ+6BTBQaUFdJjI8vq1qd7RooxOTJ7rV\/RvWcySVj4Sf49DKUeQakAJf4vR1f9LtCM9X80slaxR2M1MPyVuoWGUhJ1M6zAnrWyiqfYKTv9\/ZuAVM+IgT8L08wpKHyttgsQ8rOn9YMOYfHrseycDj3Ph\/jSmQ948mGQuRx6XcbY0g7FPqP3QeXt09K\/BuStAYBCMUm7dfRvP5gU369SHe3KSBIeySHVG1MHWRP8CbYs\/R6ikFU2JEDemfHkC\/af+CvBjdsk4eQs92Ngmc7v+QlvJLKm5neFc5ioLSg5SbTGr3TV97eaZJAAKpL8vGrh5I1tApCB1BHCKPrcmAckknFSeEMUR9RZEmWP9\/T7X7WpZEKOyE7L9E9rqJ8fLRQuw2biDS3MU8ANJHPZEOFWxaYx\/6Qq0Vg50oANx5RMscQ2jzIW1OUSXI9WFuHHWfjrLJ9aNpjowjdMFldkAFdZ1b0fobd0lQFK9Wk6FcpL5\/dOyKb2+xDUFgY\/8N9oBsCgzpogOQ2lD4UtH60kUL6YV5JbTOJEfywdCvZ6LxBiJM7QSDYRpmteLyvLbd20+Tb5aUiGkEe5Egjmm6cFs\/6CAn7Aqhc0RwKYEhFHBowEoERcyxUGR99PcYFDZF7VNkXI16guoSe+xmY2YlO\/SJKNCxIG2\/Qj5SsHy7pgCsX9G+vNE7Wqn8MaLZPhWM9KO79t4yY4s\/jePxtlrgkVyz3A6DxP8Wm+12CPAEGUXsVGW8TYEb8CCk2ZuN475uy6nCgOgj8bFkD114cldfEjb\/J7eMLJ21FDVLahmOOvxaJtLEm\/cYTZM2SwiFnMRRihRPm0tdLtQ459ngoxW3ra2RKy1pIbsHJ4YKMh\/DZnuvmPKWjMhhQl1XuYhVDbdILTszmet+gTp8zxC2eK0Q5FI3HPtdq2nnp5vj8sB7Wh8wFKBmFNe6EWJA7U75CDIT7XUo1bphw\/hBN8bb2cQBQCVTA\/nuSFuUnpXkqbo6D+6Uyxv8tBmqn6kUVRo20seJD07+tZ6LwtLMiHpgnEzBW0x0Y6oMWlX9EFBwnnxtfJu95KhIypcTijvp+V4YbS+fkTBtNYRhCRZ0raSdKPb1ivwsYDjWekYhTs3Y5MM35YszYOblUQ4RVM+i4D8WbJLDBDYhJGPueU2IoSljF1+00PlyNYbXG4MT2KGe5MKIk2B57IX4J77OClAdkkKoMHna5701UxpJ5v8q866XuMCTFwg9SaJWhG91iNG3zwzcmx\/IOruaPkNjuFqo+UqrPNbc3FYtvb3pcHm31EA5T0G\/8UhtSRkE72fisM1pipxMG89\/hTz4OjPv2u03yIJz7EyEr7UulEatYwWloKBedyKnYp\/G1i9EiOgFaudPR2i5IeCd1ZHRPPNJ1T0+ui0Qb3EWUL1UJz4yU1JjsO25hjUp8fxr2OPCxLxS0wKR0l0l5UXhGengF6noFIbj2Ec4turCZuXA7JoX2fJZQbDHkxQIMfW59Ir2cJyVFG08RJNaOds3Hxl46jj3VaCRV6C\/zZFbRdacGUvkCkAbH2xWbGcHD\/HlPNcoF6L5bzQKac9P9gdOsFIbeEApcBvVt3s\/tnPuHD09rxswYhELpjvZLUcImutoHsb7k3GKbKMlXpUEr5BpSp9Arulig7jBeHF31cThWp5nWerSwodeTyBfthfZW9Y3bohVWLOA2MBsg5xc3Xx8TmQ4qazfsK1Ibfoc7eRJ0HmJZTwquEXiwrdjiPI4arYPdDZBeO5TbdHQqYkqd8k18noika93Daq1Bro8r4jCUbgG6fEPIZ5eL3jpPqhLWX6sYQ94fR796brKPY02\/P2ZWvH7VnETqnxzhSg0y0ESvyP7e489cWLQ3jvA6XaxXuV2nPVgInejX9SU1grn\/5smv64ULBeqEg8fEIisnXNl3xW\/xTPeQoES1kcc\/8PrGUf2MM1kiKKTBwcoTkWL7s1AAmTcHHRtAWSmgeAQY4DZle34RuSoZ1rCuoBQMr0ywYZmiam1pDLyZC\/GmWy0zb2pE7fSixnu1sIMJ5QvitIyo6\/SGhJ1s8eHdH1udfZTIvHMPSvI1iWjoO4mZn6i+Rb6o0Co2NFWO832goVZBPaPamM7BEVeGyLq1tjt+aOMSlH7d8i\/AkTvuYJMO1hsI3hFc51D1aynApbvRin6nqvZ6IofSd81ht29e1W5Qy2lH6WprNb0XXYnJxhkyMHwRi5i\/np6KQCXDXxcw7d6tnfwMvl4JqO6oqPN+z2r2sVGCS8JYT6FG+0S4pwiFC47DFcVhFuLcAgzue+kDKJ+7eqPDDTD2nEWntG\/xtSEyhEJxni5lvSmeWaDloEFzuKksDGsF29L2jkoJZBlK2gZChHfCKdsEWt6Dmkr1zj3+n6Vn5Mzj4m5NQVftj3DmgeiCNkhJIQasrE03KKnD0ISnMT7weaKxAeCQAubjE5jK5Rqjj6s8zf6FMqdndArCqh5r6WLvk8GDsBdyGJIE4xca11yptoAqw0IJgDX1CGStoDPUhuK5\/SNfU3piDzZOYPbFnog52ePoRTgTexSbmMWvaH16nlYJZeM8ZoGD4uKfqeR4zlULWygcLVnfdsWW0vlrGtgvWKzCel4DF8pDy10bey12B7PsqPiKHftJSd181Le8TsQDZzVBdc0RKG+bUnntQMJeJcp0+h0\/6C0vO5YJfFDZZAnNeWNgzb7WBs7w9mn9fKGjipa8lsn\/e3LaciTT0EAe4EkGlvNZcfB0qlpXvI0nHHq2VQy3BJltIewI9gdf6QU8xInDufC31DtI9reWRmqz6GXH0RZIf+28\/B7Ejpmvxhx2DLE5FOFyunXS5FCaTMWCtit8UGoTNYxIDnGCxd9PBNw4j\/X3NV0gSDhiQV2uzG58A0gs52SxJd1XJFc3+RR6D3TmaCdF8nbWeDA653XtEtsDCPVy9zMWAmKzD2UdSERwugAs9tnwEST1zCiSliMwNuCDFfBrSGN0dkURLau1PGwKU+vToTH76vk4BWUkyLYZV68GWp4dWaBodAOnTNbUwha9Myg88ruSRMuvUPGKCM5RdPkFOqBuplvan0Ld0O8IW7+EkycLTulZaQ6dC0CIeDK+ayzR+HF+ypRkF2rz0L2NtiY3J8GQ1XANMkWi3\/9dlqGz7ZpgVdbebpv3Yw2+7kBQuaYJkYSp3PMmHxpD6sytelRmuEk95KOObdMX4Me8SLa8HOiJOC71ulP1NWes4Q3mCCtIgDAoSI5rG0bSnwukC4zirYll8B95N5aQ6EJn1JWqV+oDDRoC75rtSHS9KAKk9cbquU5ej6Sk6ldW6ha2\/g4ijDoHA14PiyLrWuyZg3Q3YVKx2AYnfWgeUrjQ6dqlaYYokQLyKTAHeEdstiyaLB6dVgsjA6sQP+OXOjwEGy5sQeZq1Dz9ZkmX7+B1aFcjVj7oAJui3NnU6+5R+1UvnCPV3AMEX4GNS+u7cfOxRKk\/oY8g5vDy+jO+IJzAX4S8GwXDA7PINm0cknf4Y34KcDLofUKlK0PURKS6av\/t8wPxoZIVKMpphsfsLIyAWohS2H0Ihoodsoo6pY6Uu\/wgi+vH9SOJWPCteGfBrDnkYDj8ND29TDIBEOrz99i6GpYnyMDJv4iV\/f56YNxPgMQKLk9W6Ac4eYTD6UDRsncfh5niv9XaMx7vbt2\/FPk5snJg\/SxA22IbIHF8vFnaAKygbCUobyOP+GZD0YqSoCiNnf269zYCvDmaHfGnM0dr3SaHGSlTrGHXYUxeZziBq0czNUshmThPqwj32zIzzHp3xcXLtVduShAs1mmLb\/hv8liBW1z6BEyPVwow0t8R\/LNQ8S0D5hfqtGuJ6zSsD7Ym5A80dnZQtqFtGTlUv976lVbcnHtXgmHI4zho6x7bgLxYhDgNQJZYpmZnYTqgSDgeCQZliyuo18E1C0zCZJZrkaPXmisWj4Cx0EXeJhbEdeaw4CikMNjkhC2gZ6XB+8c\/A0mCwAhm+kVQyzAIabQD+FuORMYeYwsFHqQNYwBv1Do0t8yfXHERst+g3eznd1qWYSNiD2TS0FDGgjyYoXIO+vJb4B81DD3ph7XBYVWiYZ6ckM7ilOwUzTOqi1jDaHrrU1tY2gGktfz+hHutD9qkfSPoH2O657MmtTkSP91VTGey7bb9TosgjzGwnnIuS+ZkbF2N21HVJzAPOlLb2TVWsrFc0cbS6SFXbtFv8yVEPVxFcBWHZYGWXoVb9B4vzrYGrlBSIuKCbVA1mUrzeXVINgryUhwsBzzhBFLtAOcWaye+upZNne9q4glGIxEgVg1XHjraFEgEqRBfmAZJFHhofL1djnYKVcsvxQuIJ5ZWBKVV8l\/JRHwzmFmW0cnM8EsrdD9LMebPz2Fumphp3GQklkSKqR+lfrDYxrw28JM55Kzqvb6K3slDMozJe+\/oiSo3jQi8SlMz0VzJCoMGl0jwS5jPp+41WWIhHXrvQROeLpbI49iBZDO1tm29ywhD+IJU5m9OARC63scLzANSHe+duxdXO0JkdUemfrvYCUyJT8mP+cuBVK94RgGwcpdOJs4TDFucNIDPPuei9IJ5vw4ZV067RSpvAe6gKzKR7SZQFrWuSpQ1F\/Bdj990fCAHeAne1b+gvLNdQ2tj9FA5xKVxmA+iU75A5lGlFhBf7uE0gOaOQbhCQj0RurIVcoThyQTlTFs3ViCdBUaXZpTBFYtd7yvsSg3L\/En\/GeR9C\/0SMy4w4Tw51fq2yQ4br4UxdXrXb9Xbxo62hKmr5WnoQP98ltZkWYo9bE7gOoeBO0wMAmRIeLuamU9BGc2PHu1SUeJF9hiw4ZWNVlwcFydhKPLXJTTzf\/bHVJxTlND56QZ4\/08mwuezP4+9vwRUdaZsFojhkBd8Gs1ZMieWFMvQoO0F71jHYzZUklIuZhdQRmNFvjBzyf2VQPU\/qtxM5G6ZAR6kd85n+bzeEKQSynN9mGEzz0DGVEKviyPMuKg+vN2DYd2QzuSNxfHsqXEnGxo6zUbmnF78Z2CQqZWmliNvyqeEVTKVF\/N8z3XWUDGxR4+VKOUzAxU1Xdc2foQAL7m7VZYUbVPBYDqUXiCAepy1\/zB19qpim96OHMEqPCSFE1g4eqsCVQQosQsQzZoYPbU9mk+qpexDWlz21xm5uP44ZhE\/uXfYNcXbOQ\/HGqvqfLgg0nKH9AW5cN+qlvj1zyUo1612VEqvUoDkHvnKOnfq8K8MVosBlyacZ2WLEHAcR3y+mstdgI3GBG29Mz3OgVoWO72naioT+CeaX5dDIw4bVc+uUKcN2GfkSBdc9o8Z26Qzh6tnJwi\/gIuOqmLzWdsOICkYSVgcfYuwk1SsltNBnkx52ePYuicDpYQKmxgKfhZUNscy3aiTM\/f0vbo66BQU6IPj\/OZa89rZao95mAlQblZfVjfyaYHBJUxw6qfMMCIaU8AWMm0MxgVRI2x2M8LJAaAdVk5lNVjU4spx4iIK+LI0M2Hgn6lm+uITEotiZwOx6mYvhYwr+thQri3BDx+61uMxGQubR9Wg6WKiGKqur+Cdj\/H4sxBonzz76l41hQJTi8tbtODbuVTpv\/oUyVYa4gpUK6zWwQ7E25TGlw81JjdTl4r21\/V9\/TtwDSVn9lx63OQpa4Y+n0xGgkvWmB5A1LJH+6H15HU\/kTYIrvSSJwe5KfSTPFEni8Fc8fMdLrb4fzlYL6aVFj5nlPp1gs\/muPadWqTMhmiA5YV2PqVQA6qgWhlHNW190OETYOkMBaK2kJSX8UbTaYajFfkaafR\/u492T5ghlQCCYdf94oI8yI9VanChOyHP\/CJ8m+QLPmViCh2hRooEE5thIyM+6rwNA3DSdT\/LSSlvuLjfHX1kPOqZ2Ve3MrilH70enkHzWz5YWcgp3gorMs3ngnv+AHFOkgxGRC4FSDs5KeB0uTdNdftMOmWOwhaZtuyt\/2gBdKNRujNCPfS8X9bHza9DZRkkAIwrn36AEvErw59TSf+YsXGirgWBBB72MtqDeSBlnsl+jk0QRGgBBkhVg9t4h1lUWbIO67io4jBny1ipfkmWdMsHjEskDC0HiSyj4leG5wM046rPByXlwDiZXJLx+6O1p1x4OubAsvQBvhQuswOTkR\/uNAAMdzXfN9zoK6iOt6x8FANsAVdlceiWQwJvsH3Vd7y77VT70ftPhDv1TEBQSETrsaPPY\/tS3XjUkhxSEYN4RPd69b9pNRHU+GQJwUvgsJRcY2LqHes4C7U8tbNTkHtIwU4UHQrdyNtvKz0P+aHr+twY4M49kf2JtUxa1FJH8FF9wISOwmMYN1p94lKwDIJkLR8Wq9FprL7X8dJ7zr2KgdutX9K8eot2IZRN+waGtNrM1KtRF5YP8jEbt16F0s4Is0MUuLlhfTADd9MCF+rdZENrfZpPwhOBZWvoq3b4rvF0xzgHvLZjrzvl3Sm\/TkteILs5AgwgZRSvXbXFRTYgtSpTzFD42nh4UOLUUkbhXeL6QidhDeyOHDBmSg4efbUUs8Js7hvyB3Jbc\/z7NB6z7bJ4rgtNpQUecD7OSSTJaEm7gncdlJw6W5jybTUcGKQ4WFwGPykl3Qek6QEON7WAI70v6aEHFQYea+O+gwKPk0OjibdTvsb2QBASfC+fYihZoUFow599rb72PL9qLlBQWkuh4IEgdUdsiWVhisF+HlHPf\/D+NREguWhRi1SHw1Tc5RDlf8Jz\/zwjVlgRln0XN4vQFTfIlw50TKGJ137\/Bq\/NgyA5muScjAvEw9Vyquy2ug1t5vdfCkDC1m5p9kJdAjoImvqN2Wu9o9AbTwj4lJlpafJ\/05eODgF2Hv83lbbkPNcF1mzJ4gHmU4V8gRFFcrVnetMmyQz3cyc2ugsbtVAXzKM\/f1owA+VFI5sZFk6Ugb2RnP+ftEzGu8UQeb\/vIgmmsu6tBN9dviTQGdkE4zqHLDO7XU+BBS39L06wVxzAglW2szu4D76pKNaaESR8iYMK8W7LvE1WdxDVzHOvrAj2Fw0BCcCjIHFNawnGbY8RVf7JqtxNhvM3gKd1MzQHQWOT1MVWAhMfBupmaunxzeY0M7htINtHyj01G7K1X4WarxdRK\/OOEdLhonm6S3Rc6SxhPW3jSdqUaY5IUxcyCBzgTbsG8\/nSAhRAzbKuqEPSOh\/OdxEsibRPjTkxeg81J0uvGXqF3PyNTu0gZc4f4b\/CtnZ2B8CydNWZqutA\/Ai70pZCVJNv+5ry75nZg8Ol9w\/31EW90N+PCVBObiq5sWfjUT+bcnDJEeNAFIRjNMoPRjU44gIGasNT7eFo8Dr54Z1U8LZiu6QDtpphOzZJys0StTnqYRAwjVQnErv5XIzpUCNS8vBaluqHcCzzF7aE5Ygq5K8rOrIPVzgJ6E\/8yNhSLXJQOggZlzgzUx+2kNhvglHyT7u2aR4EoW5bsa4YaFGesFiAn23mq60A5SI+14zn8BsVs+u2rWTkku7aSIOpy3NcznVjOznMzKKSExEoffMaRSU7RGcHSFNy7+VlL7QDW1hfSpuy4ZYpMYVqC2iH7+T0q\/vacHWZ7rA44G3e8UnYcTv8zgZCxNpfPLAu8Lo+2uwKcGN5M7UeVU6NyQKZR1c\/LjvUnKulDK\/BKj\/47JqRUlt0xG7JMVoOSNK+5JbUYtdxgYwABivJ+e3cOwN\/1UAxP2jiEl1EDs5YffTgcNmazb6bDrAfWAYGzqSSDepHT+nlr0WbPgfnPDf84OBeDXxZlRihcUHLP9QYt5U1EVa8OZTyT+xbZLVm52T1OFS6kICYpp2aQxizOl+nllW0DT+ts\/1ThJrojtdE1NLN\/ZseaHUypdZLvLgf9MggvYNy6qokkTHZ3A6+0HH8olEXE6kMSfOQ4O7SvlIoxaQcNSNZOYaF204sugU233\/mG4zFlp71YrauC3Xsc+SBeaiTfX7iheahgjleKoWsfwgWEKa\/nL4TTLtMTXXVT6RTyDE6E+tN1ANKNVughmSNTREqxuQR4AwzXmePk645zRJbWanQHs7zCxmFYHbzASpx+Wd2JTtKaOeQ225iWyEMzQupRc1h8gkN8Y4\/d140z6qyvGefr2ekf0uVu4XbOQee\/7Eq3hamYhbzjxyG8pmfL0Gc7gw\/tAoInE2oGKYvetwUkb94c\/vYpyQ+TQ8Ql3PNFKqbaxKkt3QNRyfME0pekW0z5jiTEVU\/NBHiOKRGHie7Ct8itz9tFyKLIY+\/OKPI0BlFTYmcJIhaXx6GiikyoHJ8y5JNbg+OY1lq6ZnWSRqZVtdr72R5TFTbp6\/5LxGcA5wFk5Uqj2GiNyGn4rDkBzqxB3N6H9SR88Cy5fcjwVodbBlXBes3HfKY7JyZnKubhCnLb726fFjIHKyLVfbGi1jkVpY4REnlWJRuljpigJ\/wxkniTqgqpdQo7V6SaudI4luaohhp6aff\/1+PBFikgOD5Us7wMyYSQOs\/X0Arf8pNLbH+ZLpn6Ht+qPDh1Pa1mUd5FYZDXCGgDUoTLIDmeqhVioJCl4160pOMGORppyXr\/+vDr\/v7sYvA47nnHTvO2AoYNSAweOg9Nf3n2dlSB5LpgJOzgsqVG3KSPrrnBKAJw1gI5fXnIB3WHfk8V12cHWXyVu36ppTB+eZvnZRsEiq\/hyXPxjRiL2iCdfY8VyyO7lPXAn0jA13Zi8Qn2RDu52ECKSs4BlrWyq9KQ==","iv":"49b07dafcc05e55d9bac1f53f327f5a7","s":"8539cbfaca6532da"}
Share your thoughts. Click here