Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"c29702506f9a31b0a33979989de3fddc","s":"a07f42d9f889e131"}
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