Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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CR1RcD1daxeyy0DAfvsGr1Z9bc0ilzVJBW+OYnsjBqiFmw+foj2f3COwngHk3A4loZUOt83+djm022N574ZCucoTFshuRdnkvcc1rzprLpkMStn6raEC+jsNnkjqAoLeigrL1jb7bYKtwH2e40i4VmIyKp682UE9ctXYW4M7keSpH7Q8\/KCTL1U\/u6jlq1vebki4iI9NG9Fe+L8zyCHN10VF\/rCOWP0Ob+ZCaZSf5J7EDkzfw2OLkPKFA0v\/stYMuneOVIhrhfPp0w63Xd+IFj17dkC+qnvnsDMWcdqiUgMOqpIlo6k1LH1vuAtBBDhaKPcZZ2RT851gRX7j95MaSUkVEvzxC1wYMYQPHWNHhgrysbJIJPJX9CQdMgBpmaifCmeu7atizK35Kd0JEvtR5nOkjDqscCxMyXwfoQEoHXJlscdwQzPTTnK4n6aWfVJAMHnJgKmZWzPiL4WC+iyrriaMShyacs7oq8AAyU4tk5e0xxXTp8+BVnMpQ28gvRcJH4iOsRexVCVEcWLU6gWbKXptj6Rb\/rWVdLTDKi+PfOPx9dAWNOsZzYeCOa4Y92SqKmQrB7hNPRvinkbuz2cPGeZGhXaYTHNsqqea75nh\/uGclyyOfucqW8l70Op590KZTeQPqe4Q5\/GsZ7OrDeobCmn1S9qWrq6uZ3hO6eNWIRAqOk69VcDrPOGVTT\/EgLK0e6I2iCCyF7mA9aryoLgWZrXufaNnzOIzEUztFlA4ZLzkf4BfbrIEpjitN7Qv6Bbp\/29YcET8eJOMfjhQJWInoTxBVyxiQjIg2GkgBNr8DY2Tzd6o3XNVB8QhfINIDPnODEpYMP0DebdPNxzsWKuH6SXg\/TT835qAHV2gS24knaqu4LPWRVO7mjfCDtV0Ip9Z7HZOKyjtNJZyhi1EWzA2LDRWYbtD14QTqJEl8mIwMJ9EP9CQY8BjufB0wNo2Iryfq1YogDDKSiVPBpDnCs0juphY8AtJoFZzj9K7dfEqlA11xN8no4BZ+9M2JhE3rhgnCsEXM8yPszoNRQm0XPxsE3gsPFt3rNOabiT+0DQM31Pph8gHSHvQ\/C61CeA1QflrML4WPcHtw07pYQ1GPYeLA3OdDWmvDmR+oRuLkgAE+qWaw0+ypbUA7sVENk7vmmrbgNKIDj+D9zC3SBMEx5XQH0EMERZwr6bCqusiC6TisVaN13ngceMnd9cGYsVS+oraWPFlM9HnZg0h3GCgYHFHdTa1ieHt+kzADta9XVmkIqrrmN1k6i7F3QFwbr0pBGGkCIqOG9OIrJ\/TxhTy0zskKiBZb8AlJYirUit0rgqQkxD4ZVCBCM2py++qR6JSxKs6\/c9ZmJH4m3YqNzi3GikwLZShwGG3a\/\/zQybydSVHM1mOhPikcSMWV9nZUAIpi+dTPpvlzA6fFLO8cJPQyKVIDKxT4t4nHHmV7eqbS02QB8O2WiBEnsHcTydppxX7AZ7\/SQp\/+vJyCB0+S07P1BTk3KlW9Wh4+fJuaN0ccev5ydtDA8QT4lVaOfwm\/S634loTHjyAHi0nYKE4pzt01XbFp8S\/iVCluAc4CNACXLE1I6XdMjRq0HU+4oXf5gQyQQhoJX2VDOAkdNu0ldzxEP\/wMWckvWum61eHotxElj2DIXbmF97Ti4tj8RWNLW\/7Gk0+tOZx8HxFJWh53eeKEA7M7Qiy35pNx\/hjzzX0+hiYcMaA4Zice8dNQlX9o\/css9L8pX1\/8eLyWh57DegI2i07ouJ5IAAML8+qf8CJOlF3ZfEj+0sP5U+eUySjqp9BbfadCYF2hxAqyK+GKz\/2eGbsEjCelTAbISevuKe9WcJR4lfKY\/wyKWMPgsD9VdGHRC9fCP2kgR3m1o96n2rkUqQ6JN0L987r4QOerlXWCxtSQkNmnPtOsFb7mUOUCjMs\/v6LWwlMpkLVBRzP1S0vQ+YAIUcNs+QpCW1S2eq+yxqXpvLnZ66AEr9Ys+Dtp6+m4syDHyrZoex6Qf\/Oq2PLBtMCCzRf\/LNLiojQ36e0uNwpCs4VhaZY1V6+hlps1r+Ro3Xiwan6rOniK4jt6+I97CMjr49k8cZ6tou5VnS2Wxa1RzsX8FwfK+FaHh3fzw2vA245DRaILvEu3QL7iWzUbPoXg8OgW\/pNlxtPkKnE\/equlbsbhnMMlVxBXDOQEN37zkMMU2jl4B5npWLy8vXnteCDSskRZI0N8X8Bc\/L0Xixj66TRWO3D5mNhCGW2R9veHch7rKGWQ5rukF\/0hd8yy4VpTQvSAp4DbtuOXwuYHjrOov6c0q5KT1g2OauMMimqeW0tMsGrpRygD9h4n2\/x08wH37MCOH227hQPe9KU1qfg9GRWy3ay3R5TwAvpA2UiWoouCibFbFb3+rq+ibqDqb1ZbHsEo6TxEH2DyjpEJGMDPXSWwxYLQ9JdgQH3kdxpVTNNLgmHwaDSNJu\/UCCUfkI+CM2pv3ZWI2oGeWd4LYX9VaxYvnNFEZn5CPLiuVtd05+qxkpe0+b9kiDcKRY0K2OKJjkgfRU\/HQ1rbzS0+agDxTsY6d9+aPh1pfQCHpQvM1P2m9YgTbIRgRdKG3Pofsl\/Ik5jS1WELFLNkMG3Oh+rc9pHreW\/zwIvkSVoLAEWta1ujTj3zQ5K7lhh63ni7368eyAg\/DKc4ZSM+2vHy4AnrvrIVno3cZ6sd12g1IjQ0sGAyEQ7DD5AEiRB7+zXLJLzxN0wF3FyTh+8+QnPj76+tvt54ZNWnM2ZBsTxij7lunN+HNLKh4+gglcl8VXWO62JifO0rJ4W\/1wxWdtg4EF\/1D4qnNObnW5+ptQl+fkAKMzWyBmwoaaqS9\/mYKA+ms8P5\/CtFolr4EsaDkFH66YS9pbBWwcFgm9ia2OP2hbKOnm7kmyFRT8iktBRy42b\/lLK7fzW2xC9GrM05Fhqot8vo43G5EZ5vgCz3cezSGyRPWbEmv6lTXI29mzix1l+n8eMUqwFYnhmcnWTjrEKn3Y6uBOvDHM4tbjakZtLCjxBBFjVDxk7o4fSqeAVtixB8I9e387yuIQwvhI9ZpOjwzKqBjOeJX5wUX3HuFsfWkxXUOS+hpBDrebJMBSGGp2+05UkyvmJ52LHQe2Zq\/T35egykJkSFy3HkGLf+FbFsQKsXWCvYPSGZn0dgypu+5GCJfQZQiU1nONhiM51D3wVHLfFG3sDjXHWgzhOw+wM+cVFRsdmd7vH8vfeBq1tJyuRpYGC7zAhYQ4prA+VGhp5o9ka1Kcf\/u7uAMaORvf6QUZJmIiOafHdEbm39jE\/eIdDyMbbj0GiCKMyGfEz9NVtxW\/cFSuZS6aqPnEMewZnbhoNM\/72HucmN08uBN7Bio2e1IMODqbCrIz5Ts79fV8H7OEspIIqGoMGxl5EUa571nEo33A7roTdK9wj0XKDjpzfI6dFeF2V6KdtOc3uwj6vYnkcG+8cbANGSfy2S+IEknOOgqk\/q0ZvOf4X9gMdKwv\/3y4fTkBtJ2I1OxsjAn9DljA8wRcDes88mnclvInVJf42LaEUt9IqWA9iNvwlowTcXyeglOf4dj3E12NHdTE7TodRhi4djJqpNEHyo67lySRf+VYfdijz+gce2Z\/E0L+zMYynmNv6SxqLUp3DSpHnD22vq2wfw0Bt2Fku1uCKTFBHCzcYx9I5wQ8hOq7WE\/OzDNJ\/zx7m0PW8BaZqTBFm+AEqWPDB4AAeV3VKc3mCdWn1a1uI\/m\/V3gAn9UVfmjPrW6t3\/hZhercV6S1fhtA8\/f6jB7G7dvfNLks4dPKBdQGSo1vR7LV3tdR8rBl70UrRycAQHZgit\/4jgRjPCZGwe92ZRw8EK7PrtdCHN7WQY3GAFgfYyO4qQKX4ErFEC33NCVmREOWQ3F6bN\/6cAnGO+8CitRAgIuAfl+uFgkNZBhP1vUFYPvDfmLD8mw9rH5i8G0Em2P+bC0rkNFhuw6eS4Z2Tq1Hqv9xliLQzAKF\/Sk3+dlu3rMbrqaQKRBFUqJf0Bj90zDDWAOdCrr9AiQfBZDoyauQiSWBY8UV2fp4Y\/4ypKaYN8WUqiy5ig7kfC66DvswmjzXF9ZFfC9cHrGXmoVh2045rvi3D6EBfgP+EeqM5ejONaC5W8XNqQOAiwy1x5WwfjFyNfgt6Sp418L\/8tSeoyBAXBS2hc4s8WYVY\/jfyFptD\/0DAQu6pdEjI0rTbUy92\/nLEf4zDVV5NA\/nOmKn+cXBR5ZPUen2mmv33tLbvAUVyeizgpNFl73SfmlliZoeNnW1yYCzs4qUDlhFvJc4b6Kwcui4HR63YkULwzrNgkKNzjLmp2tlkzcOD1qWgR99tr7E2REiHkE20128oeMPG0NDeNg7UUrksyDqSNBfRSGwi4tjYgZXRdw4uU8qRaqRbxb5izWYQzsSNTVehAIWUlv5Fl0bit7qy0gp+NIVVz6uL21dAWZ5Hktgox3KvfkZBJ+zbLgE3+18tQX44aLO2Psxuj+PF6oxlL\/2eJK5YxMBp3asZ0QJSSgwAa","iv":"e4ec802dd4a983daaae0cdd7d36dd3a5","s":"3f6f3b88dd4cac12"}
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