Marketing
June 9, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.
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","iv":"24645a1b815e9b78063c43b220b91940","s":"cb990847378e16cd"}
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