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Fragrance and personal care

Dior takes a step towards film with latest perfume ad

September 5, 2017

Miss Dior's latest film asks viewers "What would you do for love?"

 

By Brielle Jaekel

French fashion house Christian Dior is building on its relationship with Natalie Portman as the personification of the fragrance Miss Dior with a spot that views more as a music video combined with a film trailer rather than a perfume ad.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Maserati revives racetrack driving experience
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Stella McCartney advertises action in eco-conscious campaign
  7. Louis Vuitton announces debut beauty line
  8. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  9. Can luxury brands bridge gap between ecommerce and brand experience?
  10. Luxury Unfiltered: The real reason luxury brands fail
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