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Nov. 21, 2024
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Fragrance and personal care

Dior takes a step towards film with latest perfume ad

September 5, 2017

Miss Dior's latest film asks viewers "What would you do for love?"

 

By Brielle Jaekel

French fashion house Christian Dior is building on its relationship with Natalie Portman as the personification of the fragrance Miss Dior with a spot that views more as a music video combined with a film trailer rather than a perfume ad.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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