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Dec. 23, 2024
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Dior shoots film starring Kate Moss to promote lipstick

March 28, 2011

Addicted to lipstick

 

By Elizabeth Zelesny

LVMH's Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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