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June 11, 2025
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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. L’Oréal hosts inaugural Longevity event in Paris
  6. Kering Eyewear acquires Italian manufacturer Lenti
  7. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  8. Rebag links with Luxury Stores at Amazon
  9. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
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