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Dior revisits “Secret Garden” to assert brand codes

June 2, 2014

Dior's Secret Garden III Dior's Secret Garden III

 

By Jen King

For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ferrari, Chivas Regal forge multiyear partnership
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Altiant is 2020 Luxury Market Researcher of the Year
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Bentley renovates countryside estate in Cheshire
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