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Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  4. With ‘Worn for Generations,’ Belstaff embraces close bonds
  5. JLR reports flattened annual revenues, high profits
  6. United Airlines reveals new international business class suites
  7. Positive Luxury launches supplier recognition program
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Bugatti opens design center in Berlin
  10. Assouline debuts home fragrance, decor collection
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Follow @LuxuryDaily for the latest in luxury news

JLR reports flattened annual revenues, high profits
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