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Fragrance and personal care

Dior promotes perfume through cultural collaboration

August 30, 2019

Dior's latest Sauvage campaign was a collaboration with Native American consultants. Image courtesy of Dior Parfums

 

By Sarah Jones

French fashion house Christian Dior is taking Johnny Depp on a journey into sacred lands in a fragrance campaign that pays tribute to Native American culture.

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  1. Luxury is about to have its McDonald’s moment
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  4. Bentley Home debuts picnic collection
  5. JW Marriott opens first property in Greece
  6. Louis Vuitton forges multiyear partnership with Real Madrid
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Chrono24 rebrands in bid to lead global collector community
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Valentino Garavani unveils Vain handbag campaign
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