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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. The future of successful luxury brand collaborations
  3. Breitling spotlights Top Time with actor Austin Butler
  4. Moynat, Saks present M Collection pop-up series
  5. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. Bulgari reopens Via Montenapoleone flagship in Milan
  8. How culturally-aware influencer trips can successfully launch luxury products
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Zalando launches partnership with Diane von Furstenberg
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