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Dec. 21, 2024
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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. 2024: The challenge for luxury amid global and regulatory changes
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