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Research

Columbia, Parsons view Dior stylist as link between brand and consumer

December 16, 2013

 

NEW YORK - Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.

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