Apparel and accessories
December 3, 2020
French fashion powerhouse Dior has not been afraid of trying new initiatives in the lucrative Chinese market. And now, it is a leader in localization. Image credit: Shutterstock
By Chenyue Fu
For LVMH, Dior is its cash cow and lab mouse, as the French fashion powerhouse is not afraid of testing the waters of the lucrative Chinese market. Though not every experiment has been a success, the forward-thinking brand is now decisively ahead in the localization game.
{"ct":"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","iv":"975d87a31d6b6b489107269e3faa52e5","s":"fe69f23b8d3163c1"}
Share your thoughts. Click here