Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Dior enlists new crop of artists for Lady Dior collaboration

January 14, 2019

Lady Dior Li Shurui Artist Li Shurui was one of 11 women that worked on the latest Lady Dior campaign. Image credit: Dior

 

By Sarah Ramirez

French fashion label Dior is taking a feminine approach to its recurring Lady Dior Art campaign, choosing only to collaborate with women artists this time around.

In each iteration, Dior asks creatives to conceive their own versions of the iconic Lady Dior top-handle handbag. In a move emphasizing creative director Maria Grazia Chiuri’s commitment to bringing feminism to fashion, the label enlisted solely women artists for this campaign.

Works of art
Dior worked with 11 women from around the world for this campaign, and is sharing their work through social media and other digital efforts.

For instance, Japanese artist Haruka Kojin is featured on Instagram explaining how her work with lenses inspired her to add crystalline embellishments to metallic leather Lady Dior bags. Her interpretation of the handbags plays with themes of distortion and perspective.

Dior is unveiling individual designs on Instagram

French artist Morgane Tschiember actually took inspiration from an erotic Japanese knotwork, known as shibari. Ms. Tschiember’s creations emphasize the suppleness of the handbag that is contorted by ropes.

Some of the women even turned to alternative materials to create their Lady Dior designs.

Colombian Olga de Amaral incorporated gold leaf, a material used throughout her work, into the cotton and linen she used. Tube embroidery also gives the handbags more dimension and reflects light in a unique way.

Chinese artist Li Shurui used 3D-printed synthetic leather in her designs, creating a unique embossed texture. As Ms. Shurui explains in an Instagram video for Dior, her handbags “demonstrate the extreme digital context of the world in which we live.”

Polly Apfelbaum shares the process behind her unique Lady Dior handbags

American Polly Apfelbaum based her work for Dior on prints and patchwork along with founder Christian Dior’s origins as a gallerist. Geometric shapes made of leather and cotton embroidery adorn her two Lady Dior interpretations.

In the 2017 edition of this project, 10 artists were invited by the brand to create their own versions of the Lady Dior style, each with their own story of inspiration (see story).

Feminine fashions
Dior and Ms. Chiuri continue to draw inspiration from the strength of women and their unique perspectives, as reflected in recent efforts.

The label based its upcoming spring/summer collection designs from the art of dance, but is taking the concept one step further with a campaign story that comes from inside the body.

Debuted at its spring/summer 2019 ready-to-wear runway show in September 2018, Dior showcased its collection with a powerful dance performance. Dior is extending the dance theme into its spring campaign with a series of content that captures a celebration of the body (see story).

The fashion house also elaborated on the Mexican inspiration for its 2019 cruise collection by putting local photographers in front of the camera.

Eight Mexican women photographed the collection in their native country for a feature in DiorMag, and the brand shared their stories and heritage in an Instagram series.

Among the Mexican photographers who participated in this project are Tania Franco Klein, Fabiola Zamora, Maya Goded, Paola Vivas and Cristina De Middel (see story).

 
LATEST HEADLINES
MOST POPULAR
  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
VIDEOS
More Videos

MORE IN Apparel and accessories
EssilorLuxottica, Prada Group renew licensing deal
Roger Vivier enters second act of cinematic campaign
Desirability, operational efficiency key to luxury brand growth: Accenture
Vera Wang sells IP to brand management firm WHP Global
Balenciaga Music bridges cultures with Chinese pianist Wu Muye
As Notre Dame reaches restoration milestone, Dior crafts couture moment



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman