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Mobile

Dior continues fragrance push in summer-focused app

July 3, 2012

 

By Tricia Carr

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

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  1. YSL Beauty explores boundary-breaking heritage through scent
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  5. Waterford Crystal adds new design to New Year's Eve ball
  6. Off the Cuff: A Q&A with eBay's Mari Corella
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