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News briefs

Dior, China, Boglioli and Australia – News briefs

August 29, 2016

Image courtesy of Boglioli Image courtesy of Boglioli

 

Today in luxury marketing:

Dior’s Peter Philips takes a hands-on approach
The unseasonable cold, gray and drizzle outside on this late June day does nothing to dampen the excitement glowing inside a factory near Orléans, a city in central France. From its metal walkway suspended dozens of feet above a sprawling linoleum floor, the view stretches on rows of cardboard boxes and gleaming machines, says Women's Wear Daily.

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