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Apparel and accessories

Dior aims for balance between targeting kids, parents for children’s collection

June 5, 2017

The new video campaign for Baby Dior markets kids clothes but is focused on the adults who will pay for them

 

By Danny Parisi

French apparel and accessories brand Christian Dior is keeping the focus on children while actively targeting parents’ wallets with a new video campaign for its autumn/winter 2017-2018 Baby Dior collection.

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  1. IWC social snow globe stirs up winter memories
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  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
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  10. Tiffany keeps it simple to attract interest in New York Times ad
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