Columns
March 18, 2016
Erika Carney is chief marketing officer of Skookum
{"ct":"qvMdl6AE\/12dn5fYXLdP9zSMORbSmr+WJa962QqD6GOa1u\/Hgj4U8EGqewXtxZppWOUjsiI5pi+07HNJ7kd+V2nWSJuGnXwXF85Z5Lilubt\/ASP2zLIUfGRBZo0YA9bbSH9DSgyseEGLLCicIL7m00ifA8k9AOdhGB7e9DDzlKAgG2QHYPLYXN7YxKSpV25U9AG+Jw6CjYjqH48HY7VAfq0Vx75mdLmPuplj8Dg+kikYQVQDpsYPN91b69Lp4Trl9mmvPQnvsX\/58kGtojxSPFMxA+mlwIIwOY8lfkRUpjIUjXG2BQnnQt13\/AZowRdSDt152aAg6a+8mOV7fWVOFt4ExtmRMVaKw5hHGPtWlJtvn+oqXZJjYTnUnJwHtOdleeC8WDtTkLBfDr9x5kEasm7dkAqlvrwgiS5eZZ7rjwGcTfcVOKJRdBYogodH0tQ4G00PDRwoVJYyS3HC0+1Pb8TIDqztGLCjpm6S3Btv4+Hi1xVjQ4kyGAixFYUpZNiohjMb+dopPI660KufX\/62jLpO6ubU\/XJD+XBmJu8zkuTzqbBdcSfQp2Ua8hlKDTSUo8HyFqrDwxHNNO6hSgA7wvHKHTTR+jNdZph9ig87V9j15xLC23MQZfXu527Wut\/6p2lb4K+lgq1PJ4ZfodbZFqAD2xteMfe\/vTF0d3OsZoBHoWFAK4JxzqWyOxmW68SVjiDDPx7MJzTzteu\/u6fm8nb59ww1o2DYbHUOQ82mSyFzoPJHF4EhGLOfFFSY50JWdyXxO16XnrfbVwnqtE5kVgNwdpuN9F8Wunk4fODhgqE+v5cHbIAcTn0cBvNhMfLu9IYf\/Xb+9gsOMr4dPBHXqjq6NrJFAQzE9efKf1eRyw\/veuAo6eXHe07QdNyl4j74eAbILpLXdgSeIKYPXhSI0uj+DkrQDUu7zAZXyTZN44usKMMHMJLsX0JeSjeFSPQ+qn\/3k\/C41KCnkwBmH7lokiQ1bME8RhqDe41TLhBEMnYd4VrEYn2j3XFTzmZ1xgeGP6Tb0an36FF9y1MUsLZJMCEJoRUSdjhJHVrEyiDmVcp2\/\/EE54s58qCfI9esDpWmi\/\/eSVCxtFMMql3xJB1t5zZGf7GElr9EMQdgBeTKy8gFHaP12A5LmiXHbKistSjfD6oLQWBXlQu6MRbOTEXP8SoiyAh1RP7AV0aDeeyCCf5AV1klzNSZGI9Wzh29SAZ7FSBzyymYn3LmfRVtmcCh4JGW81nkx\/RfyaU2rjLYN2pMNlJ1p3Da6cTOqyF+HYAl3Yp+jG28+AWw0AkWDLxwbtNgffa76SHS5cNSYGHhxjswKaDGDvoA9Al29oiNZuRGohGLGLbWx\/vZYaV+irB+gxopE3WwFAPxrWcvfoi7yCScs0T8QuoSF+UJEYv6vyGtA37nahptzQBThudd9u6S++umImXZc\/LUlbNxov1MNgIZ+DwMlDt5KwFGnjsX7LqZNBTR\/AZk7bJFMAsIuDD0XPHaMsLAG6N5bZqr7RmZn37bm9tMS1v+wbG4H+U93+U8loFif\/StLsNI3pbbe6f3+EqrrJSO2zToZzw24b8TV5SL7SzpZUco4VvVBH7BmU3VkfhZx0tT2O8nnbEf7vVrveHNGQa3STDTCau22voMctL0bDOsT8enS8MQBDBfjGQgL\/vGvTxk6DoxHPf9vnY4HMAbNdto3PdAbCnbH0imFls24B\/qwbY2193O94EccUY3aDRdtXTcOg5TtmoolPkmhSuaYkyX3Nvzu2v5mWUw6dIRimgqJUKDSexIIOKBFovkQguxSa4tXlSaVuDjfPV28NeJoli0fgLzeslXAvsZsWA49VSkVZObkPU51erW35w5e430TmxwOxMMJuqDxPiR7XhhcX73FfJhzgl\/pRRZU+yNgnq4jZ5S1s+XZvwliX+j2Nr9kjAv4iT71Yc7Gj53nKRHq38AUIGGEQNgq34K7yhUsOVdgOX\/YkqjPP\/gToqGbAoZboEeUnQqYNwODTsehJFcZVmd\/VNXW0e7MHpeJ1nJ7c2fNPVkhF4BIb9rmHqm5LiQtJJ26NwJD4GPVEpjz2eMVJIc0xmLJToohrkFCW9C8VBrKcgL6kjzfWx0GSCs5fH\/QO+NCf48Q9bqBtq7KxCW+Ocm3IHmfowfLIrWIBrnxS3B45j0mCUgSYYpX+m+j7QvUVyRG\/Zb3Rd0eIzkihiaz1AriZ+VJrk34P7hTciNv+szadaLwx2ATRw7r20WBOYmu87UqILXtClDfrAyy9EOpvIuEVo6fF+0wgKei3TM0FUOIjk72RruoPZCLHrYs1ouPL3\/Pbetjj+QIMZG3EhFBsmj1sXRNk5rKcKM0H5ga7Jfuc5\/2WoyMEglOatX6Pz6hOmr2p9g9fqOvA0KZmmYdKH9ks6ao+KYyd1zVwftIcyDiLNldqxxYavxb\/RdmLwDbeqnYroa8P5x85jmV8hNLOFNzjI2RGq6iMD2w101OhILlqrQafzJeriKEqG2BCkvOvmUc\/6J9MDdNC7Kk7FJ8Ixdp195wCesrTiEhx8tmS7MRDkPQeCDMNCbMqzzqXf0Vj4p1\/\/jcMs\/8gQal5MjuxQ3nXCTozVUPV7dgU22hM+eIVobqYAyQKNq6kUsbTFdIR0joX6Royp7t+LHI5u8gR5F0G7+01q0ZpyPXtZaWsqeab0EC3H+B4VIzkQHukqEzlfugp8qYt05WBEkcxOmL7eDMnGoruMH\/TbsKMHpHfukR8YAJjyHLZfGBvyDsJgkV0pPFwsh1DgQUWplsQdNgH69Gh92dD2iTp7jOzZx69CX1IVPsDXvb5QFWhvA6WHM4xb9yIrAV8qxt+45kq+B\/NEhkLyxT49aVPr844BeDiNc78ok5dCVt7soUVCQOoEinT7jHSNpElnu5qSCsOmvG4PVGcyEpxR2mXmaMi\/4ntszuwLlYWhKCjzU9VPC5h894t4BQW33DEAbI9yMliFRI+GY7dIKh+H5cbRcXX+Jpa8FGflg+hWPSG3nRDi8AvAWLlBAP6L3285ujb6Ebi5NMiMK7tggtXfY98xebzdRXv9n4zVy4I\/MjnCWhEhKD0hn1Bvgpunk3Ajq2T9r7OQpbzjOb9hY9yg\/Vld2W7l9p7KN\/V7KZ7SvBONKR9iMX\/vWxdLMzBAsC8C7+wt5atPgMvG3aLvMPHpeSvjfR+VxlNTjP26qS6l8Qd\/OstGHSW8SqU6q\/hBdf+xwbqcdGfVtgtyx700OsttSkYK2IzgamVgDQs6RhZ+p\/9QcYw8DFgbn6Rv5jeHs3ABPPnh\/DPTncbIXNN3\/RqHVkLzVoO7\/CIhfHfzor9YHFhoGdui3DG13WVgSJEbFQv8oBEnHU\/wJWZSSQSy8EBKUOoZa1a1YoyAbp41xFFYyIuHs+gxb7BKQVAqMXxnqriqIryn2sGyN7RjZLfDV8BoP5Qs3QoLreAuTDUF4J7AsyULctdDdxQOTY860ITQx9zKymXapfUsJl2T\/wWK5MA2ec3zciCwphqUjQ7Q91qDJh2c8wqdDtfXBjA9OZgtBtmNdDFW9pmH7owuvj4a9ksd6ptIe5OO0nyadhjpkQRd8QfghJm\/yGQOrM7Wvxy5tW0Qvp4i\/puiwf10mUezA3FwKuB8pvpd47NBpHjTBL3\/uLkfJxInqq5soXTRkJmmKDbwfHWa0J6l7qzaOeHEsh+cPeLcf+wZRSXlusWY9YcQWKKD0y7AsW\/j8qVEDMFANcjtq1FBCF93vS2UJom2yzGF42rg1TjZ6TuBn0Ye0KYv8BqETpfxEUoD\/WjpGKanxi9k3665EW8sSqzmJUVZsRQA6lnUejNljq4\/jcMctNR+4LoLFhPgO9bnyI88xCoeI8hx4lgZK9DPsj8WKhtlclclZkGVO7UF8PmfAYfpRIKynXUgICIT6vGhiwWkPeQRRjG8CdsGddAO5k+Zc\/HOqpOgU9wkDNqZprLaLY8N6UEjDckhTkEM\/GXjZVp\/XhBRx95qrXzBp3hPZKpo1nIyqTBIyeYM6mCFqEO9g52lX8LHiv9qdWc8OhLxFlWWeIH1MFx2+105LG6ClZ6ozr+DBpXkoT+CWi4aRnIJ0J7+3sRsAj1DCyRyll3Rv3e\/GATWm7JIk2EIPt6RcjGms2slPfdH61aXbhPcylIK7PrC1pPzIIfbS+8wND7+2dBooXPFHVAngce9DmXoc8SUaGlwN+ufVtBIov9UEKxI6uPTi\/2At\/9NcHoBXO\/eh0RMle+h9UmkMRsxRy+0\/qi4NpKC4cDmQ8CgNJq8v\/kU3+wumjgasm+RAvqqO3RVl1lj78HL5FSMuw296fkC3jdVuZQ3Y3gXcEgDaFqFGJXG4sqwhw\/RKhoHw4MRYqJ0iXzTJ01xvAOqD6VP0c+fAe89B8jP4iLBz8m1pxsBuQ3uHuoZD8IoVahQ5SNZWOe\/+aDhbcVLCN5SodLnnL1Iga\/U\/NvbcYHDADTBUXd4YyeqRlsdJYuSwd+YZ68W6g9YCuzAeYG+kiqjPlllfGxnHoGcAaHALXvUBuY5XeW6+3O6QhT4sfLJCZkQBW4+DQP0WxmUp+xDf2gs++qi6ldm5cCRAUDu34Ma3c5jdeJGfIIaWo\/cj2kFq74J5QhDQkgiDYC5AZ6\/lQ5gWECKnYrOilXwvYjUFly+dh5xm+\/WXNZEcuouSojSH+WdQF1o8t5IWVLiA06LRqMIiev9QYVLKyLcsGp8mzTM5xDa4RyunU0f65jUNqz\/0ecTJRXkLgj8nQ28Dex02+56R8MTV\/E6wPYMkim6jXDhesYibtFygaDB60QmPkaKh4GiRp4APmfy1a5nT7bFf8cyXCtm9hgNyTDwRV1C54lpqqvDhFBc6\/0xSHZYJM4YPbZB7jdPR6+0M0tiZA6kzQKmpg4hAyFvKwYA3nbq5WBoe7dvLi9WmVXAcLoffWaNVQFTynENYLjCwqsCJvBs1Dmmh6A4lKumAFUIbC5sWkAquIZBxtJ6CuDxZG7JnUd3otQnxAqLvhpXZdLRv2oMMeFRZeLBEC+7yH5ClrPPZ9bdF2h84sO3FZH3fih7NlsZSZPeIXKLqlAcE0dzUEr5dFKxvid\/i6HYyQvHX3pemO4y9KP3mecArEf7+6j9zS+evnPLs1MU2HuOq\/wUYRk\/WGBZqbp\/6SO8JNugfRQxlYwzu45qplVWSyAr0u3rvzjP\/wNiujOe1aB2EoSuG3hhbsI09W83pfiLPbcOzd46oOS1awVS81vptjB03Q3KlaAZEz4byarVrMGnfIW+nTWAG9YefprYgG4iHglOx4lzGvMUR8huBv2tNP0X6lveSwjhLB8h4IvkXSU2bc\/c1O7w3HbCENXB57GLEYLTjigAF2iFmATC4a2wkSTzqjZShjHQXLZDThDUgX+TS8dGXgXJLxeegjKak\/waKH5tMWhsAgG4zTm8a3qVwsclLVyb7AGrv9sGfh8Ni9AViolW1pmdlJ\/6j\/2uv71gZenW0b8Y9I7WnFUAyL6UcGiWI5muVHDeWpETHyUvpvC7YJQSqdZK97R2leTG9AsIA9NaUHHUcC\/yfkercP3IvO6MgwYOoJs2qIBqCKBM4x9q68Su7jKqc+SB8AGzEZdejI3rEbcFwAkrk99422gRFYiS1YVEtEqXahC9ZI1av1d0U+gnaD7oh2sI0\/J+DENxctBuUsVu1pvt539pbTD0RMG0ZEKK8ZOBji3QFN9gTSL3i7n6SmCWN3GUqBwFmeZ1NpeF3S2+pzx1cwBRKy9XdBwS0w6TVJEUAlH6H51MIa\/UBTFrfOW4qhOciU7EHke1b1ersV8jmYZ4gld2YnUuJckuFZG3KkRp8t+Yz3z9dHA8lsRc34+OaseR3I7E+kZtBzQUdmA+QhOw7mny2BEyvqJEe0BXsyn43oHdiRaSmMClzC9l5Q3oqeSndvWyJ2Zrkx4Bf\/lvqUqM3gKT1joEeM6SSGaGFujfkIGlUmLSUju1XHdrGjKnDtZ3lrGDtIV4mjys88ZuOxbsLw+s36RXtRLVZD6c3eMUE5vCSNfnXktK0Tua\/opkgebf3VE+jfEuCHXuAySLN+t6axXtrUq9gp32MisiAxyNhj6jzEWTx\/wG4iE3DRWRBJ1jMkoyV45Jb7iLt6oIdQdhwkFWvRJqp8cAM41edW1qkt5Jq65tHRp9d+wSNKCRuRiqiGXEkGT\/x2wTHKJOUAovEPM7NYyMJ350InEVeWwF8EvlFZIJjjbKNRi7OS5AaiYDAnXcDk8SwF\/\/DpQ75GDCZ+MzFBAFj3uAtTAqPQq2H4JAQhCJ\/h2BNoPTZfPCK\/0IxeBs1GyUNqgz3falQECGE2e0ZiOg2pvDW+eiZ3yoIXHT2W\/REfvlg\/BqdBOmMIB4FYTLdeS8sp0S8RDKPZzy0vgUtFQSPivHod11gOc6Fo88q4oefcSD3davZIAWmSKQYqtUaylHEzz1tygogblkUNkRNqLoBOvN7dGK12EmPKjvcHMfy0U7hUcApjkwXsO6YHn27rlFRSm4f2469dybU7vHs0QwHZqrfyliEhAwVeo4Zoi2n3rQqPD0y79XiX5GGOmocRCtikm9hoW8biRNdUciy4YnB3FgACKmUbiqzizkZCIRkNXZ\/4UmiHfvZNY\/aOrsx1If9ZjfuH\/3FHMtS5+xKHTEHZNPimnsB1RIZFEGhxyJmR23trqUrw\/JdZzDfRZ\/\/2VXZrVLF0A8MtRT9a9uZSgxexrhJBc3LY+LiSpAeeq+gCG\/RunQ56aUYdhBzEGeKdGq1NxkEKItmmHyH8BnCx3aVa8oj5EG6yTFVWbINCsV\/mHTA\/CI8es1n5FDuGZ7KbDnhWqDqIWxmWFV\/039R2FffwGDGFNb9zK67KQu\/Yfg+QIB5eqcmQWHASfp5KGbJbGSEMv\/Qy+WtjOgkHreLb5hWCaHZ9q+l0Cit0xP5FwY5vQqO5xapN3RYHwBYrBpVsx2qtsntFFH2BNsi3dFgA5wG3WyfUquuyyIKUtHKX7\/bHq5Zbn33\/iAcny04NLCqOOCQvx0L8KY+M6Dud0Xm+6VCRlixaCI4zgVCMWvxrypG0ORYMSVopmefnjZFSJQ+jw==","iv":"6fb0a731d84f50b6e0697774f3864a79","s":"0b1998ca837db636"}
Share your thoughts. Click here