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Marketing

Digital marketing needs to evolve customer experience: Forrester

June 19, 2020

Forrester's CX North America brings the conference experience online. Image credit: Forrester Forrester's CX North America brings the conference experience online. Image credit: Forrester

 

By Dianna Dilworth

The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.

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  1. Mood of global millionaires in the pandemic-era
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  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
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  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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