Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"5dc092635654fa45dfc74320168d4db2","s":"4958d6fcb6da1fe4"}
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