Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"0f75bee19180db13240f16f5d8784600","s":"0d938818e1d2729c"}
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