Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"0f5f32c3be6a1fd38422c91c8ae1ab3d","s":"873b7a0d072f8238"}
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