Luxury Daily
The authority in luxury news.
May 20, 2025
  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Chanel becomes latest luxury player in beauty AI
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Luxury brands still not completely grasping digital marketing: expert

August 17, 2011

Burberry

 

By Rachel Lamb

While luxury brands are getting more advanced in their digital endeavors now more than ever, compared to mid-level marketers, they are still struggling to transcend the same experience across all channels.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Chanel becomes latest luxury player in beauty AI
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
VIDEOS
More Videos

MORE IN Internet
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Amazon explores luxury resale, launches new campaign
Louis Vuitton joins Discord



RECENT ARTICLES
Aston Martin, Apple release CarPlay Ultra
Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle

Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
The new administration eased independent contractor rules. Can luxury brands cheer?
Mercedes-AMG unveils collaboration with art collective MSCHF