Retail
August 6, 2020
Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce
By Dianna Dilworth
Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.
{"ct":"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","iv":"43168c5d77abfb6f6f790caa5a932505","s":"fcb0bbd7a30f615f"}
Share your thoughts. Click here