Retail
August 6, 2020
Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce
By Dianna Dilworth
Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.
{"ct":"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","iv":"93f47ef9affb32963f2b91f8d7064d97","s":"bb67685aa60b1962"}
Share your thoughts. Click here