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Dec. 26, 2024
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Luxury Memo special reports

Digital in real estate – Luxury Memo special report

August 6, 2019

Sotheby’s new AR app gives customers a better look at what their homes could look like. Image credit: Sotheby's International Realty

 

By Sarah Ramirez

Luxury real estate firms and brokerages are embracing digital tactics to better reach clients as affluents continue turning to online resources.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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