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Dec. 26, 2024
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Luxury Memo special reports

Digital in real estate – Luxury Memo special report

July 29, 2019

Sotheby’s new AR app gives customers a better look at what their homes could look like. Image credit: Sotheby's International Realty

 

By Sarah Ramirez

Luxury real estate firms and brokerages are embracing digital tactics to better reach clients as affluents continue turning to online resources.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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