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Software and technology

Digital-first Gen Z affluents pushing luxury to go virtual

April 2, 2021

Afterworld: The Age of Tomorrow is a video game that was released in December 2020 from fashion label Balenciaga. Image credit: Balenciaga

 

By Sarah Ramirez

With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging.

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  1. The Langham, Lucid Air bring custom house cars to NYC, LA
  2. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  3. De Beers Group to discontinue lab-grown diamond business
  4. Porsche cuts ribbon on esports facility in Cologne
  5. ThredUp launches first-ever digital vintage pop-up
  6. Fendi funds restoration of Renaissance-era landmark
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Gucci names next artistic director
  9. Richard Mille opens largest US storefront in Dallas
  10. Tiffany & Co. scales in China with Chengdu flagship opening
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