Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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Ciok80ipiwJNEe0i4YyFfHe\/dsHpCblahU3qZRGUAhvMmMmYwP3xyncWj8UHc7vPYRGps4uFTIEfGdbk9bFOJktemXDDZOWlQwfwOuBnOwWvMSW4qpvdbP1TxwWlBd1Y\/u5nO\/F82GO0Hv2mUQ9UOqHY\/Qn7fow490HaJf2ggU7MTDL3uxXscN67OLdPAs+4vgfAVdyXH+LPyjJdtADaNznyc9eEIZcOw1Ny\/WJxnfhwfEWxoGbiPyK7G1NDD+iVJuzE3F+QUnACBVGo0Q+J7K36WBcPsOiUiiSQCbezKNg5aDpX28sAiKrf1qaKYfdyQOmemqVrbNZLGAjGXXEfXS90vadl0UzlbSxLKGmYQMrGYYVpunImghPxPxCdAJcdl2\/kFWHZSONRhwRpHqZ8JcvSaq2JWpyzOP5ptCWjHGwnSFDBdaSljUP3zNQRnb9SzbDay4418XfMO9pkMoHehXYH4elSJ5pq9SEVGG2SI4aO2LdyDSmadeypKxc9FDXzH+h0Y49CnmD9QPfxdYbnEmVE5rKBuEw+TC2m\/Un1GqySPVeUOzeXzRRM5k50lIKwIg95IlGyBAltkwxr5iz9xtitoMZkWAFfNbVpTHzMbJvCYJd64DwvRQhAU+FMBVg8uYa2NgpVBTh4eOC4dRdlteKvqb7+eEgI1\/sWocaVxlYvp8snJpaZbUDJT\/sgha2QaODkLouKrKn+SjnURGq1JO4omE+xyb0czEYoAPpLnbL6\/bgeUEOVJnFHGJ07klWbFRzlHFE+\/32ErrMZgY+J32Db30K3fXbXgTUUpbcZXBJIsPrN3suE3BvyF\/XVBG36zAqmWjWRwyz3CC4DI8YFYddMTkRNiYmTfUDBO9OgvYF3VhApvsbED2Ud5sRV2QjWLbdksgazMqnI2wf23WM14rxy6alzXARnevI8YJ4vihkFKSEP4tmcGX0T1lWuuEHMkGrXbOrd4aJs4rS8BAMh24Foux\/mkEWg40+9g0MKU6SrBNPJ9GTh23CiPGQVXayNPTzcsE8MgDqrTSD6G\/uTGJLuKow4xjdjCih254GPQ6c3N94WSZDoVNjECfF7KAKMe\/FG4ScraKNYW7CUcxVJSx3OLcPgDmglsMormCF6egY\/5YkSjBo8\/SKe4qPJmSUdDO\/jO2DLbRvDW5H1P4FSkipjBCdraHYzlRH\/Ocj9cywTXIjH5OTuWYayqhPwkMAlLEJc6kd9BixYCA7tFUiW0taNZAJzR0+E\/7ocDJzuomufT8YhqFT2i\/EOrl66KtN4Eu9AEMIzfdqfv+dHC89z8nwCxFuI5FdqUnFXqZQGnYBBsZ7qdNQ8gzoIzX3VouLOOFixIryDPsrfFSVMNtZwBiuQRcErgO4+XZAh\/hB81gBAcwASYonVVQRKNcoNLYwzMWme6mpCPXT5NHqqq7cDV0Jcx1r2\/GJN8C+Nd+joqVR\/n\/1fGt+gdpLS28XIMK1jSOxUg767X3FcTto\/K82Yg70HuaYX1ENQQ4GrhgHhVUdHSUBSLWhy4FiSeYCE9BxtChot45snJcSJV7ip5x\/tIA2KMLcZCRS2TRtk\/koyC5+ODJBKcC0JmfOb46ZtRsHuFhURJhGFA0lAflQItYjanvpYPsWIxC02Dj\/BBVh07kAr5Mb5S+6a0\/KYsDNEcN1\/t33QXXrKz9wj9aiYhFkZWNJN0WPOrVC\/FNtkpa+yp6Un4\/majITS+l5fq+rdeOizxTc9NoBlhAufrlJAmZ8AmDtyPDHMN69qq10m0fHDmY3oASiUdtpzwmNqspUBu+q6ZCmv3u0Fkor9xwS0pq5LO8clL9HYYM00uqEJSJ+p1rpyTc2S+7xyZL6aLWF6IuPG0lU88OcWePQ5GtaYQ2JEB4RuNyokoJaVOxm3TNcIbiAz92WXmEll4DtV714VrdFdwgocClQRirsclp02Pf6YXs6u5KJXwiLBx+IrgWe1PF6wNBA1dH+vksO6CcfWNHN6eBPFc0zQMgoQDajL9Aa1nsdHFkCwm7aDQmZi0Hi7nXMIB2In\/RRo\/AJCYatPj3\/\/YqDKAHn1akPa9NN\/MuZNUG\/zOki6kiHrAp2e36Nf6EciQVccvIXbJndPe1Y\/QNHGCc0bLZJsUMuwKTGuuJevWHokDN468kVprq1ziBXvgvKcMJjVOv1g9LAD\/EGePUhXqczqHcNJERGgu0UFE40Fr+0eb2\/dBLsIkHFEfyBU2JaNM2XK5hpOOQ7PfLsuk\/FbAVhXbQNIhGg\/VaIvmzUPAgBe5u3oDVkUt\/AVACTdPEiQ1\/HBChoj2KL\/O1w5IlGRpTgTzYsDZTXZqgbsgDmDIFxvaDo4v\/MOYzW1zhMusD5Bdip1vHb6Xdci0fWz7lyx2QyDh\/W75eFJMO+0r3qiEkkSX7xtoZRbR7MOK9qtsUf0tfDSod\/U0m4I7XhRLmx9d4kZ2WVbf611s09+OJ7PDmbTdimSmHezFeHYE7\/i4XcNrP7Edq155OPv2JoWBN2k6Lr4UX8ZSb1PIJ24T48u7WrPvGwOyBJ9eCu1FvPFL3jFYihJfld4T1OgMSwlEPuVrcSf53yZYkDWf9jCSBUeo\/r8Nc+NXCflqMxfEU9Kgqv+5kIu2fl5vu3l\/zpMGDUVB7DEPGfZzKQiN5E\/MhDFxUOlhi\/eoTtSWLI83uXijWILOz6RR+k\/DfS3Ahox7QNkRLEZX8+fNEssaSP5p0pI8VjkbIGZvaI1pRYc6AA6ZH9gWi0nXZpjzNGCsq49u2FwKYiHlxVAro6UwV2gARY9Uwdax45lbCczF1YMAUwPa7C3MoJzYfZHm86P6OX7FnbDffxiF9IVqIB9dufUlTzGezywOu5eg0Uy0Wiwp43kBwyaCihgKo8KpniVT2qPzMIvaa3RsCaswiDf4zDK5tVGn1fvSHctxtsyjVse677jJul3cqGd7J23AZEI\/AL\/dekOSwxNUid\/HYO4RR\/BJ5fIcacsWttn7HgOdHqUiIwBjYup7pEwJVh4H+5A\/DqG0dHqaw0GAMPEMFsuOL23XsnYimYlm0s3A76Mr6ydypG+SjF\/4RXqE+N0dHE2x0plwaM\/Otw\/18S4x6Yakp3+5cGDJlWazb2PDXdZtezP601OFepSIot7qBrfMbfs5TokCAaEC5SeLRNv3kiziIrGFm2tBlk0Kde6mz2No5QG2PO3opghpaJ7uOb8P5mDLwfDqmIDc8DZ6n6ydLOkwIdEGV+36qTIJJIo+qR1+BQ8LE40qlhWM3R8bE348MO2yZNrTOfdTLDsVcw2Hxkke3dG4hbbeUQTk7f5hjYKZVlUVNtTPh5jhqQbzfe20UiVZHXH9BN4LfJijFXJvBg5UJ+R8aufVDTSgh+PaCbTXvhENtwfjo3pQbiFZunFQSjNxJF+hDIOodgUh6fP93JsU4JeOkhYVgvDVYA8D8f1gze30OLOuMJwGPvBkfR1Fez7\/rO59Yk\/KUpwuaUl1snFsX24SInlDaC7K4CQNvqtlrx5\/qW9U1VfI+INxR6x4xsrfbvta5VYvB4efK\/g4K1nOxXAgL2s78w0Uwd97YeW2FmMpDcUPgHiU5lgIe0a8Ip5kW4JReYTUqY\/5iHCOskPGvJusHyUM3SadcWoyrefiSUuqDgaZSTY\/9sy3nbGCRzcSTrpAfq2V3E\/9tCtLKG3SAse9CoPGxxPXlMbxIhGSdvFOHa6dxApAqpb6fXb2YLccO45VP0l+jwLNbqZUot4TLKO4eYfpYo7Zlx0mocpMr1tsfDkGmgYe2ezY5sgRPskynCdZB9L\/ZA6Kf1H7hV42nNveTzSyjsh79dG75ODGnZkqTeu7etJnbtvWus27Gc99L5C8\/TaKpOdxlStDY2CMZ4loxnJqY6tnMv0HeQh5aNOWfanoEGf9nTt74qyEf1VtD6r\/iWdPvx4GOQVuVo2EWYIL1JQ1RFVRDtqZj+e3D87u7Pef\/Yb5bHEU9dOX+yUyW3RHdzuXrN5kVRwKiyGjkenbv9TDV3Z7IqJFh23gyRjUjdidVrsX6eMc+OYGRTOajptswNW02J8xugcjLgTqP56XIDqyakEb6D2OdfV2iSVO0ftW1nxi0WjHkwJOZaoVnbvmMrhsblw27XbMFcSsJiB42RTcAcaTwkGTjwNuPZaXLYONdgnYfd0Qn+EzMMohpDodHFEklWjH6v\/9\/IkqXrV7xNCuBUuWRsCc5SdBXBo5uJMIflYfVJRKDsYCxJecUi4X7xoxJ0vpor5Ai3VG3uHXdRotIwiitf3C8RgQA==","iv":"a353a20c8c9d2ec3569b61c69fb6abab","s":"971c24c8c2e7e499"}
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