Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"7e7a731c9266a5e094f940fb82c97dcf","s":"c943f1925fc7c819"}
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