Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"02a15f6634d91fb348141c2636a9ad94","s":"d6b2384470b371dd"}
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