Columns
September 21, 2015
Matt Dion is vice president of marketing at Elastic Path
By a Luxury Daily columnist
{"ct":"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","iv":"b850062c20a7e41f60b052c903f47c29","s":"885e727e3b135c00"}
Share your thoughts. Click here