Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"1cee8d3d424949652136cf4ba6daffb1","s":"137dbbab7551a019"}
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