Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
{"ct":"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","iv":"9d2bceda07b198d22c463685d620c0a7","s":"10dc2df36e9f0cae"}
Share your thoughts. Click here