Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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6zq4yQ1PLCdVWG8XXKYH4teKeHD9m+YrbuaQTKbYuVGdsCyhHEGvMj+A+eZv9hSlSlUjea3n9nCPMlmbM3PyvbyOeslMKI2zbEpNV++YOI0byVVo39EKP2\/FACS30VF1H\/6Kk+TDORGRhxnqZVBXetASLbEmmZwC0ypau\/8klhHboRE55+6JaVPYwqi3majsgsmNCrrZCDSqwisP8xmBeAkdADPW9I2ABl36spOHdPrL1pKP9b1lRdWvj2KHUrluFhWe4CZ2el9VFH5F0\/LVk0+MdpTPLNq2J4Owgr\/9xqXlXztq58TeIKdkCO4HtUcrJSOfml1hqbQxclff9q7ffBtTmcGMqeAJ1ZCjBLxt4uPFAY84p9KUQ0Ac\/OGolNMySNv\/Mno9NUFh9SL24Cdk5TfvTiRkUAyQDJ\/cy97C2gyBqBQ6Epf52MyLj3l3pj+j6x0cgydx6ZGtFh3HiWT\/ZAJAnF1lTekkRw3ewIUuAGavDet9rLhawPWnavfim4V8nJvSFggMWnN\/Qw1ekOYdgNlO\/o9hvmRXITK8Bo12KmM70h64QfwQ1xmoWJt+fzJ9rsQjnjfT4ENRfdhy1CQMj9HgQSra8qH1jfRGHdll2juCk2s8vhQkjYe8w8S0f7YcZf34cfVGylhmYfwD19jp6AoIvTyavz1xIxUdYzkB35Pj3ZwKJd1sIcIkNhSU380zUKWgxjNELtwvy3g0Oe4MMchbK79wBaKD5ZOasDQjYs6BTvRmhLRThi5jbhsT4+EpWGnHyFebB4IyJ0UnWCGc5RAABKtapf\/e15dA2B28BPOwRNb9dVug+35EO6ep+4pAy0Z\/CPuEiEsu5lCsB9mxsXRbLC1xcK5OBBH3jECt5Vyna22BGpOJcNDxhdD9VrXU+FyReRZftSJF31yHNo\/y5NToCGSTsajJsSlRAFFwBogJBCbNSW+Kqc7Nhb2iFK+exoDdEKWPUTIeUw8A6Gxq6FYGwwqcX5fkJAMdVLSKyyfMz0KqA7nkUqaQiE0CRgmYSxTZcf0FKFEUvxIcBfa9Oh4qnCmZkd42fWJCbqgyFcEGj6gkqH32e2WM80dogVwm\/PE02ERDTrJYxYXche3alyICaotjS1B\/k9b8iYLJTxaJTWaOqhjaJ+ntVf1upq+8yszkcS11j134VnFdcjypWUSnA4JilcSXcm+UjMCWohO510LJgMNF8gfR1mmXw3Q9pllLW\/anB6BJNbqjbtE0upH9A+BIkdYiyhaGfODoK7exASPYx0Jajl5jqMSP3AqA46KmObkmNkRstyr18REa4mrrGx9yZGFmWIgQDNwSosvg+\/KPeNTEKBV774HTFK98FFQl80ZBy\/wk4qi4LoZlVb6UYLI3rm0S+zfkPbkTU9AiT2FMGvgoLU8iqVTXJUsc6YH7HMN7XnF6EMm\/zVj4WScqWXSowwemGJxJ3GxsrTlOfC\/OzRXX1kdDZ2TXu\/PlDngl8UqlvdLkbaj0nLakNI\/uEZdGwpOWTkM+urTcXmuhjwpBk+r9aV0dF\/skVR0zvCxY43BmG2vTJklhPU4Q85TieQKEuKH8AhBG4sxgJQQ0AshpMkBka9EWdk+d9FTk0Kc37hnFqsjmjmow\/7rqv\/YM8sCekduBxVDAVZjVUT6nUsRIpfsJhs2Q5LQSkrRZnRUfyBfTH7v6hYH5t1l12q2YYU2WX1emBStkOQz+aR4zJNKwBYQr5kQwv+Q7EitYJb+nux1T9UwtUhoaL77u3kRgulsYsiM0zt6Iz7nL3+E6roaSn2lkUW0u0IX1lk9AwsnYHyyR6PU0lgLdwYVGpT6jxfowWaPF3+fgkADeHQIy352WuQYSsMbArqawxDZKlFdCOoH695z78CCb97Upd\/mTVxNFg500c86ekvMIVVTAw4XPdymlJZJke3GGGEauY30M1wodLIAjH0\/eAoeCNnZPATRsubL8fz7wUiRNxHQr5zBwLOyS\/tlF895+OzKVFCIg5jnrzu1RU7RnYQZ6crMmPk1mjHrPdVBslty13RSLM1q3ypuO+RDd9BDFpySVfgA9XBt+mwYJshdiFieO4lKvUzoAfH6dtUY9cWzaBOOIGADZgrZt4I0\/l4iYt41YycMJ\/2HxTiwzCQXW3mc1dzsg1mDl\/EDWx7gJDXn6vm38CvVBOINEJIA\/WPXyq\/D+v6fkzCRbaRawTB\/+V+vV6TGTtehe0dFf0WeLaKEklACLDPqP3T44fn0uwsu4Jm9PMNEEnsKGsir4rac4QDp3TXzxWeYmCg\/ARb8tr0SEopgxju2vTgHj\/ISeWcn4dIyL4ouWlYbpLCh0fSVzV0TgS6cJzVdDXTaCof9CQiMNDXo8kdyodei61CyuwzCpvKsGAm4uN1begh5Pab2IDiEnnJkBhinKKWK6giJ10Yjr+u1WQCqWjIO9xNO3sUZPqTg54g\/2Eo0V6NJ7MrRGwb9ZDxRhMWIEp68oo5B0+rG55cI\/wfOWedtuLmK5c32wuwWYXahLloDUrKgcrZB4GzaxXWecBmFRauKASoELys1YjGTQdTP7XQAhgzklWVIbPN7hvCKypSFTDNtgZaHtbWPiEK0+CfsyOXcDkvU4qV0MRNkj5JPNEhP+e+Y2FzpXNvGGKgdC0oJ1kHqSW7ckJ5cAwaPp8fP+PMISjRUPDkZwPnV6pbPdyo9MtWxaMHw9WbYgdIz8+ISffU\/rH95duW5B8Q+rbfSSBFZD5edmiItdeUO1LfrAWLupt8tOTdp60rP2dGZ9nDko9Cv8gtcpwm0UnfOFY87JoXP7vOi3MIP8ZkHi2H15uQe\/r31mpkVspyTkvwKKoPs79iJPLpKp8OtR+26aATgKAZuaIe9QPzufw6S3lJ0ydlaAEMzYQFCgrnFkFlT3uukIOMGvDOjosw0Ax9SXJi+itPUnJ8FH2047lKy7o+KSqORTpn33oyHmEfJ62aMaNcdUcbwPRt6UzUhKJ8eZpMfLBRqJXLPIt5V7ZGEptZPuuz9glj93fN00HrX","iv":"372a3eef7659abc0f0d4f5ef7319080a","s":"e2ca47dbf892dad4"}
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