Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"9f815d9f9e5403ffc4ce81bd6fd9b4e2","s":"330456ef7fefe440"}
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