Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"9d55ec65f114dc0647b15fb8ddb5f544","s":"c621ef068a61349f"}
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