Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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8CRAVpJ3jfscicvlBzHb\/a7VIGL5JUyyiMnwXT28ZVDLGoSF7na7+RSxWvfUaUjw2XTgHK5IY1P\/4gY1cqkr038xRdEmimYWD6Wl7+\/Sz9RDwCmVFmQiphKEjW4y6sSKToO01pVbG1cWZpbvGUsgmompjuLYF0XoObKH4x1MuMX4Th5\/mbu3FyvV\/HGAo7hbZMXIKPJklO3A2xh7ejiDA9RQz+9d\/UU21I51yz2dVoSeuButjcFhH48wQ1OIaVkJYdWFAjAylsKcHSOQfJczOtiz8eAygjctsa\/DbyOpWDZZY4wAKZ7Ks\/xgfEsjnJ3X7Pz98Raqd+JMZ4sq\/d979qTSPutrKcromwBV3STUz9IFuES1MtXfWte22MfX\/Q9iKfgLFrf5BEwCEIW3qk\/7XGqkekUaaTHDDNkQ27ucK8WvoLNTCo7CgcKg1h3thS24ZxQc9G0uCcfd+Yw4yhUJlUlA2S0+4NOO0+anGhCOJmjH4XpMRI6i9zKJDLyQ2BPnm8ouELKrT\/utnweJbLkDWJvJRm4UZ0qTZO4nhyC6mZxJJJxn1IZj41vKfmOu+lJlSGuikILlTgPr5qqb3S34BGWx6mZI7VVM9pHDXKbxXHyoI3ISDUNFA6t513Zqsq1Ugb9E4GgXltfS2QnPSlsW90wgVjLXyKDKK3RParTxA0Y3moxmev\/JsyeGozUyFSbiBUYYHh+ZXU0tR2QcIiWNuQB8bxiIw\/dPuR+NTTWvNOTUt6qMYR5BQdTdc1KWwfNDOhQUG8wuTYimSDC00ige5EugVqjudmCDVrad8p+PcuPBYHLxIjS7Osc4huKylR56fxqCTsBCKpQTQTLuK6khNrbc0VN3hy0zqY0R2GX\/SCui1V2EBrJnVkvOXnxw6dE+re4gUASn8DOm88JX0VpT7uMkqzFXK5vAInyMXJ32qtyPTCcHeqEhKXdAd32wse7ySknftLnGmL2DQHxlouqvXL31DtVgcNkp0\/+xrkIVQXzJTDk7Q7NdoIs55wIrZ2uvoil+rVIQ7ZjCHnFyrAZhTUzaDjcltjdB7m90QUoUGjDTpJcGnzDpZWSTpfgR62PjWaa5ib0vF7wZa5+L28fbm25WTm08m4gZ22jdZ\/4RZPuyBJYW+cFTRbK5dDdMi3vixAtLgugSF4uCEJNtTB7\/nDhdv4y02AlKnAh59goZsUWx9FNpy0jA6+ghMOMzVZPGCzkGb73Qvi76yGpQiBIOCNTXF12QbxmSLCbCMw5+fEZLxNBxDFf00vULSswTxG6yvURwCduua7pqs\/JdPeWiU7+NUi5pNFYgTpFtCvGeCgxk7FTXjQm5OVvBsM4pd902UP+QQcKz7\/14PQabXzcxQAPV+nwYjQRkcy6TOksJrhUyzwo5wbbXEEWb+ESrOJSow6klsabk2zoecaMJ7uySvnPRgCGG9JroVEmFeE+kuqC8nMxUBQhOaSsCYTyS4qdkwk0bQ+AGR3v9CRdbweT9C10iX0XwHky4ypAaEsWbPh22BR8oZqu5ux8EN5n5puTrOmf2I+hSGGXbhO7vQQKwU09xkUxYWarLGc+Tlj5syDq5KsMksHDJyJd3X0pZr\/l7BYfoltaw7SOGFQxhZu64XstYHVyH8Ndkyikte+GJh+ASABDK4D6n9S9bD55+ZD89\/A13cGdrrvNMSTTVIPpgGEtWVKAQtg2BKURfaILNydFuYpse2AiQpN27mWrhQB0ARlMn+nPiHLNQ6Wp49CA2DxZmGBh7KopzN3kwkL2Ed+\/PDsYUAiNeHaslWAa3IUI1+afeNNO9ag5OxrZFZY7xIGxtEy35a4JhwdBL+wFypYrnXFPNrjnCOIKtpl0lKdubFQoqSGyQvQjGrp7UiITMcHoL4lov6QoHvTS+aJzr+Se8WOrAFLxAkjJUymZkdUJODcq\/SDarYXu\/QTFb9mYviFb2pnlPb0\/hpSjkF0c3YkxsT16FGr7dgEyajl\/0ZeYycki601EWglailFF5tDTMiEWc9A7rVg4Ig+9w6hU5nKRSitIUCOGeYaNDGwFdAGhX\/Llc48GIfMdE1dUJ9jQNOovDNoRTwx+hCaEqtCgMaXqmcvdCz+Bs6E5\/GPhYJXu8Hux3uzSPFz5mi6xI9FVg\/WRDUdLn5rp6sb9YcZ\/KTatyOu6sSWd9FNSnFDQV8x8YfR1qjn9dw4YTyuB+vwgNlHKIv3xBifRQtIaWUAuKclMm\/jILdf95HlpF5F447BKRxKxozRss3sExcVLSNikbN4HYnpoJ5S7cR4KiwbpNkRtF+06EOsB6GD+MkfGKyKMIzrUVCQkfQicRRunm6jygmQFSEJahJw4\/x7Q+yomEFyRi3HlFDogbkR897Hk57CDzySIh3\/zF5aP96O36KqkrxnShns8fGjwecieTZ0T1L9ymNjy82lhUEeAyE\/Xg\/aEBEcVv7AXlon4JWp4+7Pyg66lXrPmidoVFDnK1ytG9Ap0YgXDtvRGWw32a+Rs31p9pHVKCARVB2RPPv5Q+sq\/tC8NgFQrwwGrwAwJlmbTys2tMuQqWfPvdR8XgHTO1hbKzWU7rgZQWvehW9yaoL2WSfEENOMmiGuw7o662nt3jCtmVh1NkXT1y6dXQNtdiCLzszVk8CeQ8pYOepCmGMty+DdEP4N\/u6\/CbD8l\/9ql8KeVEaaVlUwFaLNJ2B0KmL5a5ZSe82sW5gJy47eD+B2r3BPv7+gvBxU6VcVj\/futccJpAPAfy80PFXefxI5lVIc14W+jeBzbsd+iZ2OrFa+AJBnbeT0AxPwg1LAvpvLFiztQR4Gw7DI\/FHAh87S4AHFavXD2CXyuaIx4R+atr3ioZsRxCkmhb\/VKqTkTG2EDy8z0wlk4WhpYeSU6biZxseehjymGgSLdxofyOtOd7IS\/ot5GI6vDt\/1927Hfvy+Th6H\/T\/CO0Slypee0yXsoa\/VUDc14s3qu5eM+Flc88\/v64uPvzzAH8ISEmqu5ulwmzvgjGF5vp5BwzCog9LnChqjshTI","iv":"ed097d2e10d76a4aff82b6af7deb4e5c","s":"c85ef088a5a45d11"}
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