Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
{"ct":"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","iv":"cb9efbb4e9a97dad03b19fe277e76e7b","s":"aa8a40ac1975bee6"}
Share your thoughts. Click here