Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"e449e7f31d1937fbe7c325ef226a08c5","s":"dbac44d6a32ed308"}
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