Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"ef489db632571107f2ba52ca9dde092a","s":"2f2a843d8f93b831"}
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