Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"e0f57f5cd4463dd475b843b88f6686d5","s":"6a25efc0167c88ee"}
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