Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
{"ct":"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","iv":"ceda542da900c1269506cb51c8e7b0b7","s":"9a7979fc8d3c9a66"}
Share your thoughts. Click here