Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"b5797829859f3b5de2343a6d98fbd09d","s":"b751bb5e1d1dbce3"}
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