Marketing
May 16, 2018
A third of luxury advertising budgets go to digital media. Photo credit: Boucheron
By Sarah Jones
While high-end brands have been slower than mass players at adopting digital advertising, luxury marketers are allocating more of their budgets towards online media.
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EYgwEhgeMYMtIbHyzsdH1jnDGvrWxzvGuofPZJS6Rpd\/J4fzU\/xNlpdv6iYvNDIQMp39semn9RT1mG0OoD34XKYQZ7ntPeSbbOsi+ghw5oIfMRiiUbXaD7YUazYdseDSNXSg+TtSEhd7f4FRVPMOuCsuWS1i5yOi2eEK3zyxywEZQLBwfxu7FWWzwZUAsGFsNS+Si6Xa8r6bsu1rTwME22kxW3cs10shK4V9JGRcfy+30qMU9WPoY9y7jQrlDOSGKRpzV5nGx+DtaDPBZOqvOl7HHosePI1Mcba++DMu4AuYvO0EThxn6gERoEnrbCF1zppefS+1hVYXSKlY64vKcoA0HdN97MZePJhB8FQ9db7YrRSr1Iz15hnsGvUHHuA+rBu42nEQAHGwIUBy62tAGf47EPLr1RBET3mRjPAZCY9WAX4QSyCtH+Raz+IeeNpPM6lBmpO8UoGpbPxuo1n5yj8FSpKnERQnh0l3DqQ1CKQSMuCMKYaAsx1tCAEN9IpJPCYwGp8JBu7Z6ns7y\/+YmBTyx2cMJAaAdbW2d3HSfy+d9l1vkenjKIHC1JLagLrolptI9\/po95Qy4Cp8MTSY0n522PV5iPpnnHMt1jITYP9S91SpcniKx8b5B2FyWTxQ8Nd9dUj0ZCK1lTrXIy5o9Gc\/xJ3LBgYKFpoPD40Y1ynjyGkXP7bwdNm+rbQA+BCfAabXhG72kEdGJDLjRqa\/Dcjd8ByrkrZyKy2CJir8OyGLzjop1iIN+Mmg60jk05Nbjgqbgi17O6RpyLxB7Dt4lVfO7rKcJT4HCQXb36988yHdCeuNLiUx4MRAivdqSkRaS\/7JOan8Nwtsdde\/btg01gy3DHxij4UWk5gH5yix\/4ufHlSH1p8yM7VK6UmbximyzujGF8TUA2NsMOqW8KoluPYSdXtwPKbbRh\/3tADq9afr0x85fxCIwUjtqIxzmEMtmbbZE4jHasC2CFznFx5oppMNsf3750S8rZxKlQXs6VkfkBsI0Qkp1L9YUbzyV1WWAGG3q1A3\/72FcFCMBbbFO4IliKraJeW9pfNUu2SVTar0ljCAbNJDC\/QavS4Sx9Mmdlxav5meLSlVIG\/NPl4d70VEAGh0IeOYHxksE7OluINtyojUhy9B5w2+e7LlPBumUTVmyeyZyfK6J0Xov4sbP4TtHLA33y6bNkE6rsIZVAw5UsELN7ccZb9fQjGmOkBB\/ae6tsi4OPwJDedut+FDnJmjlUsS7lEiaO0CcJ3xh2CFcmQNd0w\/eb0WVVBpWadKx0CQEG2xUC\/sN56K5hfrMNlN\/lszZCx+Oayvv5nZTSEP6NU\/aUAIcPVjfESPOxsSfoJRYVBcYqiVtCbZTJZncoEOPXeLdKgn7h3O5UGH6PA12g+0wYrcdKi29rQTvyGDeLfwF0E+bmXCshCaH3wmlyfyaJ1BQcJyvnhEVM\/pAuWxbQcxVEQnCcMjGJsBMDbun\/OMfEDejKrsIaCBp44eyNtEmFF+ffQRiDGodpaOo060QmXwHRupUEUyF1KVD4GYDWFCfYR5qHWy2hkFMMHLn30sRemXxcjZDshYWq6n3EO6Bdy1R+BT2b16WBy91XrW1TTVSDfnFqmhyTEotvZg7IP3ybqf4hJ1erm+PKbAiPTV5qGusebo7NbbJDNZtpxTdJD6zHXRlK1TpO2wh9ApZZa+ZlQ7fHsXaLiFWzBjeHVqdK2a6od37j9I4xDIb8DEaCLJdas4U9jfJKWGPgGQuP3C7UL\/9iPb8IrTPL6ZjjrLc1A+SFoKLAo+nVLVxTmKm1U0TolxeR9Wwhck\/0SRp6kiO62shQRS4c+4OMKlHLfnlzKCqEm\/os8AnRPv+cBX\/OiUX2Pt77KOp468YLQJ\/OFt3+OM7cSPy3Cqp1PJuMP6ku3\/CxBKcqMG7gHMGXn2a4waoNTbpRF1Zb4u1xSQeYiPEY5NpeNGCMJ\/BmhaW8SVwogpykiXFTL5FLHyeQrbvXamPJsSMmBj09CebiBWUDyrdQc38U5vP1IP51lz40I7aoyf1kycVtWewtvozCF29db87X15WJlVBk3zcms1tNPGEaxysbqaFDKNtPOaNJXqgSLnxuJN1Rm0OP45+tuwYedy5tlFkekloHgg9LYHoq5WYfRtRKrQNFqAJBfXu2FPfePRtMDK8AbV2vgBP9zzYK8ez22iDhq3a7vLM4CV0VDK1KwjlKW22UmxzD6\/9m3r56FVOR1\/SI4PJwb8kuyDr34Pq1dTylU+AHo\/0outDkjoDW42bVENlviqagsMWdO1\/ZUiBD4hK+swZp7y2s+4iKMJyyuyjiVgr7TrvcIjpusic+AMd\/68F6fOUYVU14WYV7fFudDxhuLKACZoqy\/MfFigvfszNxzL8DT9E5yG3YFgaDHAM0lB+ClQfiv0bktOETWFsasUAXJNtsc7Ws7v7SLXXEEmpVoMSE8DQL9ZRJUIFqzc6WHIeIQJt989\/4KrrZGPTtbaeiuFbXXxRmIGbMDE\/HcGXpUkWX6No\/OFNfwuMLd6ErcZvUIhKz8VKLY+6CqZloMuX1ug4WEfaGoCL2DSNYSfijf72VVMxSrczOdLf9z5NzwnCoHEiGsaEsTsxR4KC1HqCErd1uf6M7WxUxvRnJqvvyrGwkdKbBSFFhQjllbZqjqRhywcfyumtUwVpWJ09Beu604PsOz6eU7tLQeKFSiweNXlc6hNuNnEZAliFl+zMUMNQtPSaY26VsTMvbBYJfCGmOl1hUERvtnFoIm2bLNkDJxtHuicKccwlFrR8QNnAxZF+ZAHm8fzosfqRpCPYg1D+9zT++61XhxuW\/xpA+EuPDvoLSIf8BR3wBE9SV37IuqGXdDFjAU3uC4Kz8JL\/54jxUbM7N85FhVbeDW6elfe9qB6t5vgK5kzFGjvhVvlrQMmEaR8mfLNBc4\/N+STpFXc3CMgwZFLdYJVWYffZ6xR8o6CN4nXD1viuO1MvLhDq+\/OgGjBNLsaDuCO7rBnCvlClQo6e94EDL2eRJILQc5+bZwxjgbxr1B2TjV2a\/3E8Af9yzEc\/jF2TZxC23yZY8IWT+Dw7IDzk4VzKfM7J7dgkQNlqHnEg6dMKjDKARl5dC6yPdrp8nfKmP\/QV1RqV6loU4HjTfwp55YmBK2Rf74oYsP0ptUy8EgzgVxz15uU6QEVrmLo07tACvCSV4XCmwkURwMvszaPz4hcyt6\/P4yNuF0If\/nDZYW\/IhkEgf9wnjCCWKBWizDpTWQbdM09iaF96OPyZ24Vn7Z8\/QFG4VD+QFkLr8yElATfkxgWVpmPb06b65AQ1T2Gp3Usp3DE14uz9c4jxgmynvZKboBEh853rg5w+pHvscnpUhzExtQ\/18l8NEnmvM4FQrlakKoIvPLyB2BbtzS3RyvVAucqW3745H9xM7N8yilGP5AK4Zt1z7mYaxG0CHUvi2ueAavWeRp\/RovA0BCI3Y9ocaznBG9UduxM2GmrTtWykt9xAumIT2XnBeFJtBbXdhWZQSBtqXRR3EgxRSnFgAgG+PMRFxpBRRDIM8vFRFOn0yWop9pqzMsD1gmloxjTDvP762WLI7gfkZbKeZbWc5Nl9fO3ATgEwJYpmFR6ENYWFLaVwTgR1hK2eN5jHieOPNoK0bxdUR3BPCjEFWoLtZmhkTxd8svbbHbmNst8HtFJOy8Ehf6JL\/s5xlLBz7KgI\/ckwgMvDGzHmYtJmXKZUUNxPrxMPCR7FvrDS6mtjhd74oOpcRGslhJXNvf8dV72vz5f2Nl\/Q4bPBUMeFSJb30YWj0flWUGwO+6qBLGIp+TZrYt0+w98LTbMWq5YBCm6eqPQY8DewJcV3+U4AzdfjEXAqE5YfKuBWMn75PZvpF2LC02MPNPCx50qNdXb0UHINYdKMuUt7CmA8CiKBKtQ7nSnd1oaT43skw4zxWKCBa4bqOu5DnTdDSQfYItfSP7ADlh71epBvKD6CfY4ZO72aTuRnTFeYfnNc+1BYe5NOvIBZO5O1Y7MGHhItuGTBXNYG8CShkvzk2VNqZij\/tpH1EuNCv+FuFF0DOXN2nbWySpQDPNRGQR5e+Ilim4DbdtmvYO9gzaQ2yfLjwfUPiyqVKFkc\/0zOeRyxN2AbnrXCHSAzj63an5yTc3fHxJZgonf3Vwwcoa1b9A9iopZVdluDj09tzborysqcqhrYuIqWJExkIVFIQ\/NobLbCLxHUw2mnHhiyxeb38KfZwhDvJH2SYy0SlMbFCkCXNCchCYX08tVlh5XlDmtJiWcZAAnVQ8lXfRuJ03Z62TngLBkb\/HpXMxdq0rJ5dtfT4MWr8wv5C\/DLmohe3Hrhd07NaPuZWa4HV6vISShBFuHZlEA51cqiSRMAbXilfZIn6I8i9sOD3\/aRXw7\/aiz1JhZj2nv\/RDmbp8wF+wbvudG1lUtc1zW0ge\/SydpzDKBJF7Qt9J7GTmK8gZWOm2SX40VefmK7Hh8ml+jR9ZamtBUDzoCr1wh925fkpmKX\/krh0BiRWwCk1ZUHMelCZ1gX2zbA\/UUiMppF9kdryOORuJ7oqQBFzJmbbiix0e4g9se4vYOd7CPy0MZoy9SUK95mwLu+6x6DhMY0NccQHZu4pW9gFFpaUTObTR2YNC2sqlccD3mi4ZrDcAzzXTvo0hPzjQzNhhWJEr3+fZ+8eqBWiWMGfR4vnZdvtUOaoQQUqzLFnek+j+z9XigJPcQj1nO5vceNYiWnOZEfYtyrqV5onlTVZMPBm9h36mC2OVvYVKGDsCH6b6o3EmvFMH1QOta\/E2egEskMsp2rzMMNQ9KjCjEpztd99kHOiiUifqoZbl0z4ZY3ZYIxkwFG+LorgGD+5RlTBP8U2R0pUpR7Zd636D7trI8LyT7tHjPKkTsaJJvrXRS2EqJ5SdwfxWpWQIvANDcgZXCzPWgH5Hwq7D+8mF2lBDJPa6ZK3ru8\/Emc2Wkw89eduJ+4LOo7I\/rmC0SbZTGgF79FgILxGjbYWW7AhDc4koot8\/L05LHvsUMNtVtSLQmDHFExVdGZDT60pUJwhDYU0YyYQYLWyW90eRY0Bp8Xvn5uNpTIZ9uP4ZOENsBJzwHIbrNB5POUXEcVuKgt8PfYd7ybT3igSRW+vi21e9krK1lWbenTiDkE7LXM+LXBjj887+invQESN2dhVBGbnlmXkZz5+DRDMuDTTv2Q\/EXYpMEH+jF1mKM3Y64Q0g5i4yoMulWLbf7PAkrEk60fRn8o\/3BQ32Vt6WroeVeHuRYpvTdDu2uC6+3vUSk3IAw66Y4MZAQD+9ncUbfykS6foscIxMSNf5CqWmImdmfoTy3885C9qL6YY1GaFUw3cr9SwURojNEje51CLamu2rrW3FU3vwgHip6A84+DZNsftP8rTbLQlX2FrK29yMXKV2V5+pgF88pJe3XXvOO\/m\/ja5l7tryUrKgDed4bCofStojbMXIwOSPiUcJJ0CZVMEAxoynA\/TzpMAosItEoKJUIqWj8xNlwdC7hSHUq4Qn8NYI+7yHnXOAJbmLRFeBMWsxWtW4TT\/cwqATA2k5CYgWCl30fClJm9\/jroiy7gcuxg4JPfHFOS9c1C0BNp4HzNJzcbqDRAD++\/X9AHQVfYlfqmo\/y72rONnWBj9vg6rclGktAAwfUKOW4Z2OUa1DjarU8VluS\/f06p5V12LZyKr+DCSv7ZGqHcmFBIIIxR1konKSC0cXhyxON17w\/DSvWX5uiYDfLhuGNi+Bt9w4aquU+vkqYidI4wXAR08ocZ\/wNTeqx+es\/HrBBqTl7hBtwQJnNqldhGfsS21VIovdqHDKnmHoLsrbipVyF1FsjnxTC2VQSuSAHa5mI8uBsvFMlzV3DSQzcXJgpJg+n09UqKc6MC2jbiPfnIapNDN7IHGJP9OhvWqEmeNGiigb+5MguUiC1wrvtMUdNBaZO0zorULfW78sr3N9jW+tdSUU7S\/58Ni4nmRlegg\/m5Rd9FVcdflmrwu1XNHEFiCsmzYef\/pUCSch023lsDICjwOw8ofxkHiiLLAnK91oo+3+RxIJ0VLFIxq95LmkWkfq+wec3o4pTLkIIKiXNFZ+uSf0TMZJkwt3DiwSx0bcWNsZO+Q9phnSB\/tOo8pUVA1FSoivpbT6jQkJliHlSIqKX7aenBOj4jQkbU7GO6BU7I7XiMosJQLBwnbsMwJucx1hpF9zBJFpCFwbuxgze2kDO7z4WYtYFAijkYivam8oYXiylSzzOq\/9pDHN8dOa9Ws4c9IVRIFk9CwNNDED+GiI8lKHcuh8Ikn+WNqdD1HfkZFXNM+qULMBwMfkZNkoSNndFix9nG8itIWmDb0ne2AjOVtKVMnh2gAh5A3E0JvEHXAZAuIVOKd+9\/sxblILZ\/EmXFU6i277RAoni\/zlew5edZeQasp\/xfPPfmCpk+TS2GvT7TZAj6GfTLxcZzedTcMdZ7YPtwE1kgpxmjvN2oSNR4gamF5nVzOj2bbGDdhL8klAJqV8Wh+e40m1emeFdNfq5XkS4sdEKa7vhiQh1gHGsfCo9kNiMDnYs9g19YCo\/R5TcPt\/QN\/akH+PFHy4LsaPSMJqsxaPjEwiII35jpjO+ZZ\/3Y2KmmE80\/lKVUFxrod+of91ErHgBBt+2sqGZpTzDydJZG+W3s9O4EOEL7R5WZKXCHga+clJBnJZ+BEr3bwpyb210j59x\/7cDnSgS+uM2buqLXDbTGsKVNCH6ugUKjzJJE9apsOAeDuBKsOJM6lMSzpZSCpCbyEUhLQLM8JZzwL77Ck8fTY4EtP5oZXDjLJcLtrLMwCyi8GOLPSMysT\/WHSHSnGA8gKEE9Mahk92t0J4JHNYfJuGUQ9lyhGrtSPhVNPyJXHjp32rlfaYnBbue","iv":"6b7a5f01d3622bfd1401ec7299f05df4","s":"752bacdfc5b537f1"}
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