Marketing
May 16, 2018
A third of luxury advertising budgets go to digital media. Photo credit: Boucheron
By Sarah Jones
While high-end brands have been slower than mass players at adopting digital advertising, luxury marketers are allocating more of their budgets towards online media.
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","iv":"c6411b331540a40953dfae4572191762","s":"cbcea33fb0743bd5"}
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