Marketing
May 16, 2018
A third of luxury advertising budgets go to digital media. Photo credit: Boucheron
By Sarah Jones
While high-end brands have been slower than mass players at adopting digital advertising, luxury marketers are allocating more of their budgets towards online media.
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","iv":"ee64568aa4a60a6cff21548601b989bf","s":"99887269e15b33cd"}
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