Retail
October 18, 2017
Data diving can sometimes yield surprising insights into customer segmentation. Image credit: Crystal
By Danny Parisi
NEW YORK – A deep dive into digital data can provide the kinds of insights a brand needs to reinvent its marketing strategy to fit modern consumers.
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","iv":"fcb2095c632198ed132fd7aab8cd804f","s":"a8598f7141de9f16"}
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