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Digital best practices for luxury jets, yachts

August 10, 2012

 

By Tricia Carr

The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. Viceroy Hotels debuts narrative-driven brand identity
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  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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