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Internet

Digital best practices for luxury jets, yachts

August 10, 2012

 

By Tricia Carr

The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Porsche Design boosts in-store traffic with Linkin Park collaboration
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. Rebag reveals influence of celebrity style on secondhand market in 2024
  9. Magic, melody guide holiday campaign from Cartier
  10. Roger Vivier enters second act of cinematic campaign
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