Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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DB\/LCRAmpsXsRObohLQd0yJBJYQIcfKYPZP8Tu0vv9jJUuJlKOKh+pAKwESGRa9+slGmgqq4g9DsItOAPWYNKgerub9+UYfPrGYUyY8M2H5CoYc6XgDQdlFqg3qPD9136NhQ6ee98YeM7FsKwXxyoM5i3fs\/m8dQ3Ftweb95WUn\/qh9a9CMci1ViNryXSHvw4LxvN6bCcWwjirUhj0h8sWCQ5rtWrI6jzzHIV3GOnbdLTTcz1IgHHJM+wN\/ijibDSrb5TqJimPvQO2kQyTej1gHQ==","iv":"4c9182b9aa336cc8e96282fc72cc121a","s":"72c5c43adc9da50b"}
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