Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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