Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"17a8ee9688bc93d3eef0059841fc36e1","s":"311f592701b21ac9"}
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