Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"962d2371089fa412d7eb46ff22bb0edc","s":"800e852a3163736d"}
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