Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"e1ec26b783210580948f0112c8881e97","s":"47f67927bff03cfd"}
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