Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
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","iv":"ed532d1a095842805f7be2039a59a486","s":"7104da92a9b8c5b9"}
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