Retail
January 13, 2017
Image courtesy of Neiman Marcus
By Sarah Jones
Consumers’ growing expectations of a seamless, channel-agnostic shopping experience are causing retailers to adapt their technology strategies.
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","iv":"1ef2b4ddc49867dd2cbbfaa62e753b51","s":"7e8cb7037712e15c"}
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