Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
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VOnlmj9+\/IcU3UMJDUnDqHKNM0fgPWEms8S8dXuXlZPpXYviDLb\/XUJkXziT66JFlZ6fn0e3GRWmaaTtZVrChEcVpjNVixlzDYPVROmesmAJbjgX3bgzbkUiuK760H0\/qDOk5m\/Gg3pMFlAa15NNqt\/i11cRdxjHrmqKNoww4lyg239KzbMBmY4B69jwCYH\/xscB+CNpw0v9IZ9q1Pc47XgQEwuE21ioX1fdG+9f3Esh5+e5PcT0\/HhF3FvfIh6vF+O6oQUZhlh6AioeiMd53mzsKZeTTVfZwfgX7Ugn7+D4PHd8K5KkfFw\/KNsJVABeXMXvqRpoU0S7T+8tCAKFz8+wbm6sI+eNNTFq+af5QsPDkaaFRhciT+8Hjv3QXH5bninhooDIUG3GnsstuAZilYqsHh0J8seYTUPBzfD1yrIEqINb5fXEWsfp6FnoDwdeXsNzHlMbAV7WrdKR0FxQc8lZcTyKgeZtNlOYHha48M5iHNzGxxm2d56mBL\/Y7C3qB5ZO04MruwEyy8FeyJA1ipNxHzTWXUUofd+03vXvw9qsf5lKreVaMEC48Q5KgZ\/foiDhI+feO4MGFjZ5afyGS9kud39WPpeQ7XFHYd+8GCD0l2AcONDUPqRBlaCmarbq55Q82jlQKZ03AiLi91idqo7QEMwXE7AHpGqyLMAOgsEZHWJKEa3Sb2Vq7LN3HJFPA2LlqWoW9bea+SBI7wwOis36rWeRIXcoNKGYTd8CKxOlndxIeOhrK5dStQl9LGt3CtAO6CporQL7CRcbuYedO0\/4O\/gfrb2ZSmhYpxQut\/mSn+0tXFyGGghYzIowH0vfxjmXZ74cZfANJsydJodWkb98vF7fXAQdoHExUHrOOlz6LN8+OfbeWPGECeZTWCGVjmDFyAAdao5q+K373yQf4nX0UM6M2OML8lmMoW++P21SQ8tRSFVDQ78dIHAadhBidu3JJ\/gNyG5LvJr7Y7YZKKP2ddlU6qoqUpy9XB0yFrFSKJDLlh7ZzFmf5pN8jDYR8Jrr0KhVeFuY2xnYGEhei28yMVeFX8seLjwvIU\/dkFcbzPU93L0JMY0DpbM6sdJCCB1Jpy1kZ\/oAnH2h\/AcAKqSDF0NgAqkejZVT8cyg2WAQvF2ZL64gHrpvd7TbTRHIhJ+\/XfrcaMfDjv2thHffJu66m26cmbNeKIgq8zaNne9wjtJhQ+ZI99mOC7zultjKRNzLttTrIYyiHbnyAKsBzaETJFMPXkTKelktju7WAFqzso05q2tzSqnbCYJ9sjTV\/gWoipPx\/xmNPSVHHGSf\/EHQomP95a48+BPWw4DnlPHQVrOAuTlc6GOzUdNZ2GoS8MGvueintIFoqe\/qKQUxe5waN8fftrXehCOHiKYsyRx0r3txpzbzOpL9ObErEnttUZ23aJZZnyT47rt\/sgJpTkYLSLevtO8XOlqMFv\/Mtz6Ff1B57u2NUeOJ\/WDt\/KuYxlfdSwNjzaHGh14qvPkYTOnU48cyevdGt45aQOgPuYBmAjQOu\/eI+m9kFPnfXC2X3wle2QiOvYTCy4gZFzyLYbSArk5jvdQ0iVBUuyVJk8gO6Jw9keSSLsUYvHm6YhiBBgGGmq2edNNMlP6+oDlX2V\/1HZVIPDVt8KnN9+ZPlpIk0HXDlvXYJX+KfXG6HQlhYKfHRw6OR3gb+RWDXZkqEcemthOXU+pJ\/b4YbtIY\/2HXLYoRRBBve+ToLuCwfXA55r6GrChJlcyW5zJPv1r2RYQD7hRsMJl2VrGwEg5UOgxd8X7AzhyNNc\/pphCOHr8H0+CCc3kVy27CWC\/gsO2Js0nqr9S6H8qhNjqH\/fZJRStDtrlG\/UFt4p+0VALT8R2bAxwzs0tva1Xqkwc0lXB15thv1K56ueiKoAy8JjxB1LkuWS\/0ZuxjVEWLpxsLQvPHdeOVu65iBvFv0Q175ZCSZM5ZVQEIOvfrTpAZLABMVewjVQ3al6m0C+53ew4MYhlrC6VIk3WSCiij1LZzB0ud59SkNU71tz6bI8qOhCOUaFA\/OIB+nSBhwn7Ta7ohlLdmNEXlP9jND\/HYEeBAw8d37ZlIfQzLmVYwsWIJ7V8BD8VGXYqMVUYRElqDT6ehoEwrMAT3y\/e8SAqE1MDyEg4UnHmgbZg9SYfKGGH4EOwj9Cw38ZKvDrOAdiO6vhuRbSm6iT3e0qnQeN\/4GWXMPuNC3uOTod+3hw0SdETCG4ykgaunHIJSi1HwUhRt9jJlz86U5eAUKAjJU2XSROpcraTu8AMCjUD73mOfAHBDRg==","iv":"f7fc56530ca180c74b7707c1b43350d7","s":"970186f15430a5e2"}
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