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Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Women now represent 13pc of global billionaire class: Altrata
  10. 2024: The challenge for luxury amid global and regulatory changes
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Publishing

Did content keep the goodwill going for luxury brands during the lockdown?

June 18, 2020

Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo

 

By Dianna Dilworth

As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Women now represent 13pc of global billionaire class: Altrata
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