Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"f2d09cbd6310e0cb438ae723bbaae9c4","s":"a6032eed7b371a02"}
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