Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"ce5282b6d5fd23de9bc10078174e5649","s":"1f8c8b4d24d0c6d9"}
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