Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
{"ct":"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","iv":"ada5c35143d341f1aaf09e76708a1e92","s":"c22c13ac181abdc2"}
Share your thoughts. Click here