Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"15df9116147126c73a3139cba8185c2f","s":"8a62c1fa4cb3edbf"}
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