Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"8239dc5a3755493a50680a49f0955940","s":"2176050d5fb4f6d8"}
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