Department store Barneys New York had good intentions with the placement of QR codes in the New York Times newspaper, but since the landing page was not mobile-optimized, the retailer may have missed an opportunity to connect with consumers.
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","iv":"fd17d7836587c2f2d94ff456e175601b","s":"bee1c5ce7cee7430"}