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Dec. 25, 2024
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Food and beverage

Diageo Reserve taps bartender as cocktail, craftsmanship advocate

June 13, 2017

Johnnie Walker Blue Label is part of Diageo Reserve

 

By Staff reports

Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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