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Nov. 23, 2024
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Food and beverage

Diageo Reserve taps bartender as cocktail, craftsmanship advocate

June 13, 2017

Johnnie Walker Blue Label is part of Diageo Reserve

 

By Staff reports

Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Baccarat pulls incoming CEO from Printemps
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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