Retail
August 4, 2016
DFS' "Loyalty Is Everything" campaign
By Sarah Jones
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
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","iv":"f6f15f1a5161932fb99a21076ed5086c","s":"9f4400b11cd7bdc8"}
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