Retail
August 4, 2016
DFS' "Loyalty Is Everything" campaign
By Sarah Jones
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
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","iv":"fafd0f150b69b30d082de1d7c1189628","s":"baf149cadca2c6f8"}
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