Research
February 10, 2016
Mobile shopping is a major element of omnichannel marketing
By Forrest Cardamenis
The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.
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","iv":"418d3bfd385ee5395fe07c23a8892249","s":"46dc6849896bfd97"}
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