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“Democratic” luxury: It is not because it is affordable that it will sell

March 30, 2021

Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Image courtesy of Coach Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Image courtesy of Coach

 

By Erwan Rambourg

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