Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
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","iv":"d4ae639a7701d604ff206a653f33c2b4","s":"4b960063748ce818"}
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