Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"2184a248338022b662bacd9627435752","s":"ec7e062cbf02d1e3"}
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