Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"8081bbcda455d7a8a8250c4baceaef8d","s":"d3bc45b698223a39"}
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