Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"a00e7b5106f1e6f7602e99ae1d43ebcf","s":"57e28ec0c0bbfe88"}
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