Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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