Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"974c3245847a513d06f9e48cca354ab7","s":"9ab5d45dad92d269"}
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