Retail
June 21, 2018
Neiman Marcus was one of the highest ranked retailers in Forrester's CX Index. Image credit: Neiman Marcus
By Sarah Jones
NEW YORK – To succeed in today’s competitive retail environment, brands need to be fast, fearless and flexible, according to a Forrester analyst.
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B\/NtWPgOlT76jpXQZVApfcSKP08piqPiDmcAG6p67bwsNYgOrPwXrmgM3oZUWHuZnWtqEJPNv00LC3i+K5hVkrS+4FtokDh2LUvR4VgVrvSOP37h7YA0Xu7qurph1Z3oGXKiqBNfiO\/uXWhkYh8bYSgifgqAhVQUCdQgpUWEoKd8TstaK+elj4L\/QMlbJ7wyecS2bKfUxFRX\/fOCFCyQTRbhxn2ToKZ5Dq3Ua5mctuKHxTv\/v41B+WJutASJgDFLq61QqojupNNbUW1ydyMq9IzTsI3HpkIr8h\/LwWfECz152teFmD67cq\/AD47Asj1MI4BGIySaCQagDTMQpXi3u\/ZTU9TTLDovTP1pefM++xtWYgs2s5t0w8y7MR3zNYZr0RAykWFTQA1FSYNeIHFfdWDkbaUfozQhYKj0BDePwzqndh+F7Y34vNKZq0W9wqHYB3j+gt106KB5UrD1AQZzXh4RgW\/SjrTBYKifR6yGoccf7LtBtqJVBTSxYmv\/lLNwyq4kyC7sucObuhd\/o\/lbU5plrTOWp\/imJ3dADGV9j4kE+2j62LYGefirj7xmIo2H21RVkhwuixBdNQZ1ITGDVCOeEXyhARBxZh70GlbqvcKI+jIJ+19SW58jPlhHId8Pg6r+Up1wl5TH3mB699GXTpj60khkyDtCyUavKVeNZYcSyEx4gFx\/pambfAef6Xatwc5DacuI81mDOp\/WuPUfmlP9uAcujy2NevLOnSXdKkpXo\/SbVXZB56zpzKIqqVrffqTPs3GA+YD7RPeKbi7siUVDyIxCin950bFsJ8iRX691QkLQNZqmON4xyORbdJoRcbDM0lRk6vuybB4e2bKe6ylD1wT9oPAWCo01\/B2Uuj6e0ID\/wM8mVcmlcA6C9blUyCc2+o\/213Bq98hIFeozCY8j+jmvM\/W6XyoevPlqIN0YIqBE\/No4Oo1NVLtx8uxt\/HsZIZPnLrxmcWLPueTKf1ZrstntnSYKzN3i9l6b35gTA2f4of\/m5jQvzARgl6ScI1mWf1TdKOAZzBPg8Bq8OcWCTii1tWBQjMPS50JH6R+zXL3JoW2430Ent2hnOMgWECEOg3kGz\/6xa6xcOgNBwNikmhVjkClp4fQgB4rGCVKYAkrPoCrfJTeKk\/RzS3tK5gxRNTrby3wrqXbn+7YWT7jK0TIFXabNcYOqS83PlgA5+l\/0YGIoheJpcwtHMu7RPrIzYcUgGYjyQWNKWo3Qkse7E4aBByl88kj\/o8fHJaQx+Q8zVVSxKnRCXdRcXNO\/xcUQ6tXnSqE7D2tvQd6iUxdV+G5zN8oQyETXbmLVQgJsNmhnQJsbma\/b\/TXz89Qkm0YFYo\/XbXDp+dWXbIED24vME2gvsuhqaNG6UtR51vLYos4uOGbRCk2++UWl8DCwDg4oq8seZ5UvHPToL0NPIrwxYWESvFXDfO433e9Jm\/HCH0D8qPbFjL9iicRCHgIAmKOqZzWHFKiRb1Eg79iIUZYuiqCZimLlibh5jJrY4P7k6Zcz3W0u3e35J66C4bw4kfCneOIADWaXsg8894aQyLfv9zEzN+EjGT+UCC162jBgYsN+rFiQVwDpuUw6j9hZQFIqLU4uC+GT+GGojvTdLdCUwflBMUNv\/GXph2J5cXI3bnQP+c2zs6aifglEsmFKP5gqAQSIqBU4aB5CLf78m5S5mbhHelGn3zgWJGSzqc9X0Li1MisE65\/sQpfQUbLB6VUc\/DkXNz50G8ZrYj+9UEq4agYVkG1oJjMIdVIbVT45+2ZSSs6pqbYshVUZ9bCtXd70XcYy8Td661iKWOd9rQ4pqIpJIW5XSMc63a+fHyQwmwKmT6fXPRZ9H\/nWTbvb572ShXNzDm9MC7HmgLIrMvDcWQcQASgiS1TV38iILzOezntkJq7FpxOlN3fpoqQLXVzrXqe63gO2f\/0+y10fB2y3hryT6Z1Lg8cXlINLXsOjVDvaPSA3\/Ee6e7b7sAPK+9js68X2KBOUjORCrFnX5H1q3dAuY\/6ZiaiNinQLhf7UnK6o0JEjWrHQvG+YcdiAVt1n2DRmofXj0JNYWMM8OOoVCJi6YHzCzPixpO3fwRi05sA90JN8e9kQAZ\/53kY0V9+ImMvY\/sW07kidsTZ0A6B0krxaCAtxLzTSv2Hkl8Os1SOy249JrxyzltoL2vFwwUlQNqC6lQXtKS3V59owEOcYF\/YegcZNXfKCsvCr7gpK+Ha7zkilkwxCf40swDw+E4\/MpD1vDmerDckeaTf\/LoC2SJ\/01bEHqef68eF1KffVTh74XPelH0iHJzvloPV4pi3VPjZK5dlTqYLysYTVqfg5vEA6a3SiHYLpNOX+o5+\/bTY6gR0ib8Br1PimoK4EvELvuhixkuNhiqSekPiq8NseyaFY1pvuxc+OIFVV7CR345ixa\/BCX5ze0lD4Zo1w4NotneyPPO30Jfg\/QSUo1FhceHl8snznT1A9RpNVvwO7oVdiLKEgk3cx56SJ+aYf2zvTbTr9EGTjfdVDzA0+NXmuCnMhRdyRpS78dbRArNZ4Nwm\/XkW64AMnLST6XJ6jmmZ68HyxJBQVJleOLOMojtTEjGJNEAfMOHVxX0qeGwo3UFGaqTSfTv03\/eX8TPVD1etnRUWqWcCY6F2iDziNbVfopOHLhmbMLWsQkGtx4Szy4b1Wn8RP\/ydTFsgoXtfrJZWCH8KwGcW\/C0KiJhJPxblTd90Ao6GcUxdOJWuOcwA7b37zMVfhdQwxRIGONmntUzl\/dnRWTRBWulF1W5NcOeQmApsGBDCXQdv6oQdBq2d6P1Y56\/I+R\/iIEHcxRKWMq9aJzZcujWzmTPQqK42IWvEJ\/AyNOgGFr1HiWWQiytUyhivdjdVKVRRHvkqbdEaTZAt8mzx6bm3O5X9sDs9AujxhrUFTbKZIKWUgp\/8XiCK0KayrZgtAqPETzwVrMtK7g59LWmQrQvg7xs0nidCbYfayYBOIHvkXm0G\/3GyNhVGlmrKPg\/+6pjicOla3YsXUxitA0fnIypfebNSdO0fomLd6uRzh29xHueqE4bZr2Z9FR3uK14DBiMB5WII0aP8QCHxpkeUeKV8ZG0HEaCn1AU5H8r+c9G+usw1YHLWcNMuzfIGd5kI+Jldd1pq01jE38wjHf8U5sfm+fg5a0UctKJa0MyhVtsIZykxBYFOT4caEvPCmqjTq3D+iynxbk\/L7g4ObHO+VVnHzdJO7IuGx5VTHHeV65Q5QgOk5MH5J6QzLhyazJGxkDbGL3EDsZ7bIcMV5m26NjHxswXTDbU\/OlvBDCS7qmgsvxrUJXz\/8R6LM0FWe3OL7thAR9T9TU52eoyNv7isIhuLMgzV0cH\/DHPN8xBp4omwFJILwuchAoYTI9KBXx128RsakKIDBqWTHYCvBQPcLClOhV0Ve\/0qm87qpEq3vie8WJnMafgHjDrznWUu3xbfyTwe85OrKrWyfJuviVZ3IS2sKhzppzX3Pt4X6lLOfOIJnvepKcF1+8p4cGKNT0jen7lQDT\/gd72mn3t6Kv237usEscOfKQBL+YJQSYzl8AnNiFn5tEU4O7XfISUkE9UsPcgVYnUqLQYXDvTt2J+r5DSs9sC4FY\/x7B7\/25Zr1mSY9O3QuZh7bToH5UnSRNrX1kWqJ+MY6YDQxq5Kwx89PxsvDHyTdEYB3HPEEUSzvZLAL7ME9CDnQ5pqSHg\/FyQjQY8z5hHjn3Cy7D\/Yqp1HHhTJ6DBQ0sDfp5cIjYGZaWDqzbXtphU09hCRkeE5gIlKBnEPkPksuamtiAufyRjEBptNxGNs4sC8p0rdUBIt3shlSBJ3KRPfMke61vLwEBwlLnPG2MZc5gzZDbHbGXZEeWV14AePlOf2ziqmjKdQsf9UH2xqhqh9Z1WUQzW4\/AhzOFSsChaHqKNJMun0yIXE0uA3s6olTDYwi1ApukVn5cPL+ZgLUOlDLewkrCMu50AsvpYsEVJiCcA0AqaUXLxOz+Z\/92nWH0Dfe1zIf8Ks38hR8FKPFC94FDifzBubS1q283Wes6V8\/EIBQRSY0bxoFXOtQYkRAEY7XuC2xfGKO55JpgBzgJnXEd4QA0yVfrXlJVWyJbkptHKOFoMqAwOt2qO3xWAOHLTlhqS0yyucgd2kIPr7yKsJJ5UA3kI6uM2D8SubS2UnldlzCNDdsW6AtHNL5gW3GtiRR4\/F00VwEYy1l+J+IoOmrc9+kFSixF1rnHZaK2st5NDNkH9TlccywpYV2cJPAAQufdOFXxmTN++qvr+GTz1FJnmYICYE478Ar3DigovDV5DkK4G2XlnPqt7gCgw4xpUhKAwoykVT8FkNdAP6VTVKHtymxrBTZuFbiDqFUUHsYes\/G3oX5FSt4C5cgiovJDmp5E9SV22LW1JtEcVpx7XFf\/rKq6gM\/DXWBUv5cuPdHVW3OYh9hdFO7J16PbxhtjlUtf6nZifR+53Tn2lU2xICxQ1qmAMiSosW4v7K2dQXRvzAZQ04ez7YFEYrsCL7aulQPVXMbtS3B5jzL4dTeaKykrJsNCpca6IwMpeY3Yb+3LRnKH1jrnf3Kux2Y1\/Z7mtdWwirGl3MrsVGkBy4mTAUk1S7q7lNW3JgNp648yFMoMfIyBnCokXsXt7k5RI6WAm5fyhKtMNgF1LJgOAdT6YlDvIrv1Jhml1gx\/5KdE9mESLoEkEf1mQP37m76\/oFMQDIEAIVuL5Ke4hYgdZPLE5ZAt4oU99wMgErhkQ+kdD2ny9wMVot8IO75KqYTgrZl9TzvO2khK+DnuXLiQXTlAQWtnGNenqX6FzU0y0rUFIxbzYolVg5pWwkrnxPmVUG1gHwC\/DRNJozfp3+kRlRFY46q2Qcrjm+F3OPWGpJqvm27y8BTx2Mmo46ksbCYnu1xcBLWCc1uWKge9MLdKXfRhq59B\/HIhD4z5\/AHnh\/AaW0l9VXFyOsXwaiV9sOvb5M65GNkPFGTj0l5E4TWwyI45GJCcQhuS8QGCSG6H8+hBGD9oaDGTZtgOZrFEQk5\/R7TycCat068i4C+U7XHLfSlqUUBJMH61JK6mYgL3tR2s\/ZS6ZK7IzYzeqG\/945AfO6Dsmv3bXhSmJHdTVe5zKku7Q0LmzO3RdLodz6vwhMdQYvcDjbvfJc3R73zCqzZIlaOkbnsfLoURC8h\/WRBKpI+cfqspuPMs3d1SvKDvf62CZwbnXDq3j1mQ545eX0olaVMAE1Tu2gX+Ibd+3CVfMlapFZ8K0TpYfGwB7Tx0pcyU5cMws7vuF2rUUk\/XDTotAGtcrgJuF5wQVHB8XVFa3nn847oiMXmrEtG7ESAt964cjXU0NXRMG6mShzWOGXBhM\/4\/06SsbJRJu3e8Sn71O3ZVcpa10Y2Cd+GtguZR5PE3FP+rAUmiqXq48m0hZPeo1f1R6Ws89oG46DfWVC+iBQRDvNiD+NAsvdIjz02InL3Cr9Bk4BxD97KHKPfKinjb+KA6w0UwsVcg11+nqzs7nzAZTvCsZXG0fWQP+PmaKdJ5u3Di1h0lbapIKTk1hhyWtq0KX7XBldk48KG7h4ggM6071mGtEQw3naUoKEQ+jyCv7VnZHzrDUnSpJQxUMbVapATd1hTeo2pYaRQh\/4\/BXDyZFulc2quEAa9YfVivRWyZgsVNw9TtnLm2FIhZ2RWeTFKX9QeHKa4qCzbsGpjSfj2NkyJrzsM1EGm0\/zZg4qRdCtYf+KzrZmHE9kibnakqkxlhiN+k\/Dv4sR2B\/tY2Yue4l3vSlpqtYEN9ESVyA70cqXsihgSbCUqbGKGc0aO0d1qqmc2GtmYJ8ybhli+n2LtQD3YfabOqUsFRrLv\/WvZqngvKjLbBTOTyAJhaJRXrOogcnhwqn1ytNcuV54EdpzZU3CgC4LUbl1dC0Apx5+rW9ydCIxK+\/6BCdETQaEpzSEc2ZisDzz4EiLtCl3+ZG26sf+P76dzqjoX5\/6fNCwvcFOiurPwmlkLbCpb3D\/Je1gZ+RoQTXs29oVkd7pOPR9jYnZBUPyweetGQKFzlm6XpuQEAJ5qKFXBCkvOoLAMaNjB\/hJ7Q0tM0yxlzPBubhn57pgp9jqr+clq9I+FRRSKO+suZDDqj+xMVGwBs+N00mSE8jFCL2NdzLAGT3motSv\/V5C0uHMD5prs8al7llkIQLQMlqOBWYdlvCIqRdBo4ljHN2LIyt0y2\/kRofecAyH5LR2R0mVr6Kttaa4x98LXBGo4FT1dD3O8oAGLW7SS4K+avrU4T84BqKDuCM1RwWA0rr3nhZt80lF3b19HizQDZWLYTpBCkHnCr6+xHQHwREKc9FBmCpsC3pg2S\/7sZkssE6jooYWOqrzQ3hK58D7f8sZAFoZNksvkBT\/LeqT9GMl2UqoGoxPz1gHXSjx\/JrnZPNtBXFyI7wU\/NDbLHr8pwNQ4PBP0VxaLhD92tlQHk2WdB5WfCJyUKG+LkxLYm3HC1UlSiE0w8CY1VHNayP7MjAQCvlz+Ddgv9pFjiitUJIP\/VKtxdRtkQJ4T\/I5isPe1LNopH8Cq58Ydejcq\/6t5rO01q23TXEEEf1hk8bgai2blKAq18y2tiJp\/phxbPlWoKEzYCYTB87ykyBSdTtkmVkONPXrb\/Oq2Cge6zZKhMJ57cOxpWl5egP+lJVPuwEhGnuoLIg+nCZB1JqLyGTFKvVyQ9DlP2IQbuifefnLIVIxZYjIAuy\/4jyrcem7hLnTwFkbk3V+S9p+s5Q9P\/Hnfz70Rf\/aMjG46Voq20j+ulX1Vkpy+zZgfufLbpJjf+17OZaFF77iLPbpi\/fMUzFJm\/Fy32qazf\/XbBF1ywAJuWFUuGEgvNvZVYWfKH66xNm79GqrP3TA1lKdszNjV18FeftWbsPzEs12t8QQdj7djvEstV+IvQd7ofY2hLQChHEgkDoznMUmI086hRrrAn8e\/Gyu8eB7SfpI0y2jSMDW+wSaKhAaCQW7ATB4WFlr9thWFBhDz6KUb0hc9WEwSP2CsV5OlvCvG\/7RjscRuz15qYS9rfz5MyKFJ+Do+TJKJlv\/duOIplRe\/Frs51QMMmb65iUnfbQdPryvcfqyZKt1jNtrvrcVCy8sSyVfB4TM\/yK\/SpOmJXTyMDij5PsyeGE0Xj16wKW4VL9yRzDzrl3zFqY1dEnBEhcwLYzeyCU\/l3zm6uIn2hx\/+zl+Q2LHxpPfyWx2AiQ5ys=","iv":"6eb17d780bec639ecca97989790f2e08","s":"257e6aa619ad88fc"}
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